CBC Podcasts listeners listen to 6 hours of podcasts per week on average.
One in Five podcast listeners have listened to a CBC podcast.
(Source: MTM, English 18+, Spring 2022)
CBC PODCASTS LISTENERS ARE YOUNG, AFFLUENT AND WELL EDUCATED
53% of CBC Podcasts listeners fall within the advertiser-friendly demo of 25-54 years old.
CBC podcast listeners are 26% more likely than the average Canadian to have a Bachelor's degree or higher (index 126).
CBC Podcasts listeners are 39% more likely than the average Canadian to have a HHI of $200K or more (index 139).
(Source: Vividata, Winter 2023, listened to a CBC podcast/ past month)
With an offer of more than 140 ad-supported podcasts, CBC continues to be a leader in the format. Podcasts from CBC average 14.8 million downloads per month and are consistently ranked among Apple's top 10.
(Source: Triton, Average of January-October 2022)
Contact our team to learn more about available opportunities on CBC Podcasts.
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