Podcasting
Monthly podcast listeners continue to over-index among young, affluent, diverse and well-educated listeners.
More than half of Canadian adults now say they have listened to a podcast, up 5 points from 2021 and 9 points since 2020.
CBC has five of the top ten Daily News Podcasts in Canada (World at Six, Front Burner, As it Happens, World Report, World this Hour).
CBC is the number 1 Canadian Podcast Publisher in Canada and number 2 among international podcast publishers (bested only by American, Joe Rogan).
(Source: Signal Hill/TPX - The Canadian Podcast Listener, 2022)
95% of CBC Podcasts audience are "typical weekly users".
CBC Podcasts listeners listen to 6 hours of podcasts per week on average.
One in Five podcast listeners have listened to a CBC podcast.
(Source: MTM, English 18+, Spring 2022)
53% of CBC Podcasts listeners fall within the advertiser-friendly demo of 25-54 years old.
CBC podcast listeners are 26% more likely than the average Canadian to have a Bachelor's degree or higher (index 126).
CBC Podcasts listeners are 39% more likely than the average Canadian to have a HHI of $200K or more (index 139).
(Source: Vividata, Winter 2023, listened to a CBC podcast / past month)
(Source: Triton, Average of January-October 2022)
Please know that cookies are required to operate and enhance our services as well as for advertising purposes. We value your privacy. If you are not comfortable with us using this information, please review your settings before continuing your visit.