CBC continues to be Canada's top podcast performer

Podcasting


  • Monthly podcast listeners continue to over-index among young, affluent, diverse and well-educated listeners.

  • More than half of Canadian adults now say they have listened to a podcast, up 5 points from 2021 and 9 points since 2020.

  • CBC has five of the top ten Daily News Podcasts in Canada (World at Six, Front Burner, As it Happens, World Report, World this Hour).

  • CBC is the number 1 Canadian Podcast Publisher in Canada and number 2 among international podcast publishers (bested only by American, Joe Rogan).

(Source: Signal Hill/TPX - The Canadian Podcast Listener, 2022)


CBC PODCASTS LISTENERS ARE LOYAL AND ENGAGED

  • 95% of CBC Podcasts audience are "typical weekly users".

  • CBC Podcasts listeners listen to 6 hours of podcasts per week on average.

  • One in Five podcast listeners have listened to a CBC podcast.

(Source: MTM, English 18+, Spring 2022)


CBC PODCASTS LISTENERS ARE YOUNG, AFFLUENT AND WELL EDUCATED

  • 53% of CBC Podcasts listeners fall within the advertiser-friendly demo of 25-54 years old.

  • CBC podcast listeners are 26% more likely than the average Canadian to have a Bachelor's degree or higher (index 126).

  • CBC Podcasts listeners are 39% more likely than the average Canadian to have a HHI of $200K or more (index 139).

(Source: Vividata, Winter 2023, listened to a CBC podcast / past month)

With an offer of more than 140 ad-supported podcasts, CBC continues to be a leader in the format. Podcasts from CBC average 14.8 million downloads per month and are consistently ranked among Apple's top 10.

(Source: Triton, Average of January-October 2022)

 

Contact our team to learn more about available opportunities on CBC Podcasts.

 

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