VINS BÙ

VINS BÙ

Vins BÙ

VINS ARTERRA BÙ / INSPIRER LA CONFIANCE / PHD, BLEU BLANC ROUGE, YOUVILLE-HAUSSMANN PARK

“The Radio-Canada Media Solutions team brought their considerable expertise to the table and acted as true business partners by tailoring their recommendations to our client's needs, facilitating the entire process and, most of all, staying focused on making the brand shine and keeping it at the forefront of discussions. Many thanks to the whole team!”

Stéphanie Boisvert, Group Supervisor, PHD Media Strategy

ICI TOU.TV

CLOSE TO
50,000
VIDEO VIEWS

82,000
PAGE VIEWS
IN THE SHOW
PARTNER SPACE

Facebook

MORE THAN
65,000 VIEWS
95% OR MORE COMPLETED

ONE FACEBOOK POST
HAD A CLICK-THROUGH RATE
MORE THAN 10X HIGHER
THAN NORMAL

OBJECTIVES

  • Position Vins BÙ as quality wines that are affordable and recommended by Jessica Harnois, Sommelier, and therefore trustworthy.
  • Build loyalty among the current customer base and increase average basket value (discoverability).
  • Drive sales of two new wines.

Jessica Harnois

PROPOSED STRATEGY
Create a lifestyle series hosted by Vins BÙ spokesperson Jessica Harnois, building on the theme of trust with three pillars: trust in a professional context, personal trust and interpersonal/in-family trust.


ROLLOUT AND PLATFORMS
100% digital campaign leveraging the strengths of Radio-Canada's platforms, with content hosted in an ICI TOU.TV partner space:

  • 1 x 15-sec. teaser and co-branded promotion (home page takeover and social strategy with amplification)
  • 3 episodes, each with a central theme (Mitsou, Khate Lessard and Alexandra Diaz)
 

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