Case Study: L'ALLIANCE DE L'INDUSTRIE TOURISTIQUE AU QUÉBEC / VACATIONING IN QUEBEC

bonjour Québec

L'ALLIANCE DE L'INDUSTRIE TOURISTIQUE AU QUÉBEC / VACATIONING IN QUEBEC / OMG MEDIA GROUP OMNICOM

“Our partnership with Radio-Canada Media Solutions has made it possible to promote numerous tourist attractions unique to each region of Quebec in a single content platform. A great initiative to encourage local tourism via a local media partner!”

l'Alliance de l'industrie touristique du Québec

Dites bonjour à des vacances ici

Radio-Canada.ca

OVER
160,000
PAGE VIEWS BETWEEN
AUGUST AND DECEMBER 2020

5 MIN.
AVERAGE TIME SPENT
ON EACH PARTNER SPACE

70,000,000
IMPRESSIONS FROM
BANNER ADS

Facebook

11,000,000
IMPRESSIONS FROM
FACEBOOK POSTS

OBJECTIVE
In a pandemic context, promote Quebec regions and tourist attractions to Quebecers who previously opted for other destinations.

PROPOSED STRATEGY

Create a digital destination encompassing most Quebec tourism regions.
Depending on individual budgets, provide enhanced visibility for Quebec regions looking to showcase specific local attractions.
Reach multiple target audiences by developing personalized content tailored to their interests.
Focus 100% of efforts on digital, providing the flexibility needed to adjust to the changing public health protocols.

ROLLOUT AND PLATFORMS

In a single digital destination on the ICI LES VACANCES portal.
Campaign rollout in multiple phases to promote seasonal offerings and maintain contact with the target throughout the year.
Targeted campaign on social media.

ALLIANCE DE L'INDUSTRIE TOURISTIQUE DU QUÉBEC (AITQ)