ALLIANCE DE L'INDUSTRIE TOURISTIQUE DU QUÉBEC (AITQ)

ALLIANCE DE L'INDUSTRIE TOURISTIQUE DU QUÉBEC (AITQ)

bonjour Québec

L'ALLIANCE DE L'INDUSTRIE TOURISTIQUE AU QUÉBEC / VACATIONING IN QUEBEC / OMG MEDIA GROUP OMNICOM

“Our partnership with Radio-Canada Media Solutions has made it possible to promote numerous tourist attractions unique to each region of Quebec in a single content platform. A great initiative to encourage local tourism via a local media partner!”

l'Alliance de l'industrie touristique du Québec

Dites bonjour à des vacances ici

Radio-Canada.ca

OVER
160,000
PAGE VIEWS BETWEEN
AUGUST AND DECEMBER 2020

5 MIN.
AVERAGE TIME SPENT
ON EACH PARTNER SPACE

70,000,000
IMPRESSIONS FROM
BANNER ADS

Facebook

11,000,000
IMPRESSIONS FROM
FACEBOOK POSTS

OBJECTIVE
In a pandemic context, promote Quebec regions and tourist attractions to Quebecers who previously opted for other destinations.

PROPOSED STRATEGY

  • Create a digital destination encompassing most Quebec tourism regions.
  • Depending on individual budgets, provide enhanced visibility for Quebec regions looking to showcase specific local attractions.
  • Reach multiple target audiences by developing personalized content tailored to their interests.
  • Focus 100% of efforts on digital, providing the flexibility needed to adjust to the changing public health protocols.

ROLLOUT AND PLATFORMS

  • In a single digital destination on the ICI LES VACANCES portal.
  • Campaign rollout in multiple phases to promote seasonal offerings and maintain contact with the target throughout the year.
  • Targeted campaign on social media.
 

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