Q&A with François Messier

BEHIND THE SCENES OF THE DECISION TO POSTPONE WITH CBC/RADIO-CANADA’S CHEF DE MISSION

Now that the Games will be taking place in 2021, was are the plans for your coverage?
Now that the Games will be taking place in 2021, was are the plans for your coverage?
Our plans to cover the Games will remain the same. It is the same number of hours, the same broadcast schedule, and the same digital operation.
Our plans to cover the Games will remain the same. It is the same number of hours, the same broadcast schedule, and the same digital operation.
Are there issues caused by the proximity of the 2021 Summer Games and the 2022 Winter Games?
Are there issues caused by the proximity of the 2021 Summer Games and the 2022 Winter Games?
From a revenue standpoint, it is necessary to have conversations with our Olympic partners to see whether they’re able to invest twice within six months.From a logistics standpoint, two Games within six months is complex. Two Games within six months in Asia is even more complex. The containers that will be sent to Tokyo in April 2021, will need to remain in storage in China after the Tokyo Games. This means that equipment that was supposed to be gone for only four to five months may be gone for a year. We are in the process of taking inventory of all this equipment. There’s also the question of work organization. There are teams that will have to work in parallel, people who will continue to prepare for Tokyo, while others are beginning to focus on Beijing. Typically the teams would have started working on the Winter Games in September 2020.
From a revenue standpoint, it is necessary to have conversations with our Olympic partners to see whether they’re able to invest twice within six months.From a logistics standpoint, two Games within six months is complex. Two Games within six months in Asia is even more complex. The containers that will be sent to Tokyo in April 2021, will need to remain in storage in China after the Tokyo Games. This means that equipment that was supposed to be gone for only four to five months may be gone for a year. We are in the process of taking inventory of all this equipment. There’s also the question of work organization. There are teams that will have to work in parallel, people who will continue to prepare for Tokyo, while others are beginning to focus on Beijing. Typically the teams would have started working on the Winter Games in September 2020.
Will you need to re-negotiate sponsorship contracts? Donald Lizotte, our General Manager & Chief Revenue Officer, has confirmed that his team has already secured nearly 70% of the advertisers who had committed for Tokyo 2020. That's a large amount of protected revenue for the next year.
Donald Lizotte, our General Manager & Chief Revenue Officer, has confirmed that his team has already secured nearly 70% of the advertisers who had committed for Tokyo 2020. That's a large amount of protected revenue for the next year.
Will you need to re-negotiate sponsorship contracts?
Donald Lizotte, our General Manager & Chief Revenue Officer, has confirmed that his team has already secured nearly 70% of the advertisers who had committed for Tokyo 2020. That's a large amount of protected revenue for the next year.
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Sources
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