2022 Bye bye de la pub Competition It’s time to vote!


2022 Bye bye de la pub Competition
2022 Bye bye de la pub Competition

It's time to vote!

January 4, 2023, Montreal

The millions of viewers who tuned in to Radio-Canada on New Year's Eve were treated to some incredibly creative entries as part of the Bye bye de la pub, the 5th annual advertising competition that encourages brands to create original ads for the Bye bye broadcast. The participating campaigns were posted online on January 1 at Radio-Canada.ca/concours-byebye-pub-2022, and the public has until January 8 to vote for their favourite commercials. The winners will be announced a few days after voting closes.

“This competition has become part of our very popular New Year's Eve tradition and we were really looking forward to discovering what the advertisers had come up with for this fifth edition of the Bye bye de la pub competition. The quality of this year's entries was definitely very high and it will be a tight race as the public tries to choose a winner, said Patricia Châteauneuf, Executive Director of Multiplatform Sales, Montreal and Eastern Canada with CBC & Radio-Canada Media Solutions. “I'd like to sincerely thank all the advertisers and agencies that do such a good job delivering fresh creative year after year. Special thanks as well to our teams for all the fun and enthusiasm they've brought to organizing the competition for the past five years.”

Now it's time to celebrate the creative excellence of our homegrown talent by voting for the campaign that impressed you most!

Form Bye bye de la pub 2022 advertising competition
Form Bye bye de la pub 2022 advertising competition

Here are some preliminary audience numbers for our year-end programs:

New Year's Eve is the TV event of the year in Quebec. Again this year, the public welcomed the new year with various programs leading up to Bye bye 2022, which attracted more than three million viewers based on the preliminary data released

The New Year's Eve TV lineup drew a total of 5.6 million French-speaking Quebecers on December 31 and January 1.*

Bye bye 2022 broadcast on December 31 attracted a preliminary audience of over 3,222,000 viewers and its audience share was 91%. Among adults aged 25-54, the program drew 1,241,000 viewers (94% audience share).

The original broadcast of Infoman 2022 attracted a preliminary audience of more than 2,412,000 and commanded 77% of TV viewing among Quebecers. In the 25-54 age group, the program drew nearly 934,000 viewers and its audience share hit 85%.

Earlier on New Year's Eve, the programs En direct du jour de l'An and À l'année prochaine were also popular, attracting preliminary audiences of 1,858,000 and 1,682,000, respectively.

Source: Numeris (PPM), Quebec Franco, All 2+ and A25-54, December 31, 2022, and January 1, 2023, preliminary data (live + same day time-shifted), as of January 3, 2023. *Cumulative reach December 31, 2022, and January 1, 2023.

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