This season, keep the holidays bright by collaborating with the CBC. With a name you can trust and a reliable built-in audience, the CBC will round out the dream team needed to take your brand messaging to the next level. In the meantime, we can whittle down your Christmas list to help make the festivities run even smoother. Each of the offerings below can be activated in as little as 1 day and up to 4 weeks—just share a complete brief, your logo, and brandsell, and we're good to go!
Curling up in front of a good movie is the cornerstone of a cozy Christmas — especially when paired with the delicious snack. A popcorn maker and bowl set is the perfect counterpart to a night with CBC's Fireside Gem, marking the start of a new holiday tradition. Offering blockbuster hits to cinematic classics, the app is a dreamscape for movie-lovers or nostalgia seekers hoping to hunker down with the stories they love. This year, the schedule is even more chalk-full of festive favourites, limited series, and documentaries, ensuring that no matter where you're watching or who you're with, Fireside Gem is there for you.
Cozy up with Christmas classics - titles are still available for sponsorship on Digital + TV. Don't miss out!
A pair of headphones is a thoughtful gift for the audiophile in your life, and then keep the party going with CBC Listen, Canada's destination for the best and brightest in holiday music. With 13 different playlists available, guests can move and groove to the sounds of the season, adding to the 4 million ears1 who made Listen their go-to jam for Christmas 2023. Then go one further. This year, CBC's introducing The Everyday: the audio space for creative content that refreshes daily, offering countless opportunities to merge minds, music, and what your brand has to say.
Unwrap a new sound every day – Explore CBC's daily audio advent calendar now!
Time flies during the holiday season, and the CBC wants to save you some. A 2025 weekly planner or notebook set is an easy way to acknowledge the busyness of a pal on the go. Then, consider Flyer Breaks: a fast and easy turn-key answer to content messaging, providing an impactful way to get your information across quickly to CBC.ca's 9 million monthly viewers2. Swift production turnaround combined with a trusted platform will powerfully amplify the reach of your campaign, rapidly amping up the momentum of everything you want to say.
Reach millions in no time – launch your Flyer Breaks on CBC linear today!
Channel the warmth of summertime with a DIY beach kit (a towel, beach bag, and pina colada drink mix) for anyone dreaming of a holiday escape. Then, be the ultimate Santa by giving your audiences a chance to win! With a one-of-a-kind hard coded button placed on the CBC.ca mainpage, viewers will come face-to-face with your messaging and campaign, while we do all the work. Plus, you can reap the benefits of accessing our 300K-strong email newsletter and further align your brand with the one who's happy to lift new and loyal customers out of the cold, and into the glow of a sweepstakes.
Give the gift of sunshine – launch your contest on CBC.ca this holiday season!
For the ever-informed, a newspaper or magazine subscription will keep the culturally fluent updated on current events. And now for some great news! (Get it?) This year, seize audience engagement 24/7 by sponsoring weather updates on CBC's free 24-Hour streaming news service. By reaching 63% of all online Canadians3, viewers will be greeted to your campaign while staying informed over the holiday season. Your logo will be front and center as millions of Canadians make their travel plans and maneuver through their festivities, thereby associating you and your messaging with a legacy of trustworthy, reliable news broadcasting.
Reach holiday travelers with CBC's trusted weather reports – sponsor now!
Get in touch with your CBC IAL today!
Available only until December 31st, this is your last chance to get your message in front of Canadian Olympic fans one last time! Our new Special Edition Priority Segment, « Athletic Enthusiasts » is built from Olympics viewing and is the best way to capture the attention of all the sports fans still reeling from Paris 2024. Then, for the sports fan in your own life, pick up a pair of tickets to a game and complement it with their winning team's hat, shirt, or decal.
Score big with sports fans – advertise with CBC's special edition ‘Athletic Enthusiasts' segment before December 31st!
Cookbooks are a timeless gift that can quickly become part of familial traditions. After all, storytelling matters, and that's why CBC.ca is your brand's destination in conveying the message you want audiences to hear. With a built-in audience of nearly 15.1 million/month4, CBC.ca ensures not only high engagement, but brand safety within a premium media landscape — a reality made even better thanks to CBC's TikTok and Pinterest channels, which will feature your video and your content, hosted by a lifestyle influencer.
Cook up engagement – partner with CBC to showcase your brand's holiday recipes this season!
A tarot deck or crystal guide can add a personal touch to a holiday gift. Then, treat your audiences to the ultimate gift with a head start on the new year. By sponsoring CBC Life's Holiday Horoscopes, you not only provide a map to the stars, but a chance to offer some valuable insight into one's chosen festivities. Even more importantly, you align your brand with CBC Life and acquaint it with their 47K followers, cultivating an important relationship with a social media-loving, already-engaged fanbase.
Align your brand with the stars – sponsor CBC Life's holiday horoscopes!
This holiday, before treating your secret Santa to the latest cocktail set, ask your viewers how well they know their boss — or their boss' go-to beverage. Through Partner Space, you can get the party started with a « Best Booze for Your Boss » holiday quiz, setting the stage for a merry, bright (and boozy) season. This unique chance to embrace Christmas cheer not only ups audience engagement, but ensures your brand messaging is both received and shared. Plus, quiz-takers can get a leg up on their holiday shopping while winning points at the office — provided that's not where their boss drinks.
Shake things up – engage audiences with CBC's holiday booze quiz this winter!
Spend the holidays going viral! Gift your social media maven the latest ring light to ensure they're always in focus. And just as exciting, CBC's TikTok channel is a beacon of creativity as thousands flock daily to consume Canada's best content. Through bite-sized reels, your brand can deliver festive messaging in a natural and organic way as users share it among themselves, increasing views, customers, and engagement. Treat holiday shoppers with baking, cooking, or entertainment hacks tied to any CBC magazine feature, then enlist the help of a lifestyle influencer to bring fresh eyes to your brand.
Go viral this holiday season – get a free TikTok video when you purchase a Magazine Feature.
Get in touch with your CBC IAL today!
Sources:
1. Numeris TV Meter Data, as generated by InstarAnalytics, cume reach CBC Holiday schedule, Nov 13-Dec 31, 2023, Total Canada
2. Numeris TV Meter Data, as generated by InstarAnalytics, cume reach CBC Holiday schedule, Nov 13-Dec 31, 2023, Total Canada
3. ComScore Media Metrix® Multi-Platform, Desktop & Mobile (Desktop Ind 2+ and Mobile A18+), Unique Visitors/Viewers, September 2024, Total Canada
4. ComScore Media Metrix® Multi-Platform, Desktop & Mobile (Desktop Ind 2+ and Mobile A18+), Unique Visitors/Viewers, September 2024, Total Canada
Select an option to advertise in the CBC/Radio-Canada ecosystem
