Zénith: a successful show

ICI TÉLÉ

Zénith: a successful show

ZÉNITH: A SUCCESSFUL SHOW

After 5 broadcasts, ICI TÉLÉ's new program Zénith has reached an average audience of over
1,112,000 viewers (2+).

Airing on Thursdays from 8 to 9 p.m.,
Zénith has a 29.8% market share, making it the most popular program in its time slot (TVA: 21.8%, Noovo: 14.5%).

#1 AMONGST 4 DIFFERENT GENERATIONS OF VIEWERS

(market share)

Viewers from different generations favor Zénith:

Boomers: 27.5%
Gen X: 29.2%
Gen Y (Millennials): 36.9%
Gen Z: 29.8%

GROWING AUDIENCES ACROSS ALL GENERATIONS

Thanks to Zenith's strong performance, ICI TÉLÉ increased its audience by +40% compared to Winter 2022 on Thursday nights between 8 and 9 pm.

Zénith records audience gains across all generations!

Boomers: +30%
Gen X: +35%
Gen Y (Millennials): +115%
Gen Z: +55%

ZÉNITH: ADVERTISER'S COVETED PROFILES

The popular program is effective with several sought-after targets:

  • Adults 25-54: Index 133
  • Adults 18-34: Index 133
  • Quebecers with high purchasing power*: Index 165
  • Parents with children under 12: Index 165
  • Business people**: Index 151

Source: Numeris (PPM), French Quebec, A2+, Boomers (A58-77), Gen X (A43-57), Gen Y (A27-42), Gen Z (12-26 yo), A25-54, A18-34, HHI > $100,000, parents with children under 12, business people=MOPEs (Numeris definition), Zénith program Thursday 8-9 pm (5 episodes), Jan. 9 - Feb. 19, 2023, vs. Winter 2022: Jan. 3 to Apr. 10 (excluding the Beijing Olympics Feb. 4-20). Market shares are based on the 35 French-language commercial channels. Index: the likelihood of having the analyzed characteristics, relative to the average television audience (total TV 2a-2a = 100). The higher the index (> 100), the more pronounced the trend.

Contact our team to learn more about this study and our business opportunities.

 

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