ZÉNITH: A SUCCESSFUL SHOW
After 5 broadcasts, ICI TÉLÉ's new program Zénith has reached an average audience of over
1,112,000 viewers (2+).
Airing on Thursdays from 8 to 9 p.m.,
Zénith has a 29.8% market share, making it the most popular program in its time slot (TVA: 21.8%, Noovo: 14.5%).
#1 AMONGST 4 DIFFERENT GENERATIONS OF VIEWERS
Viewers from different generations favor Zénith:
GROWING AUDIENCES ACROSS ALL GENERATIONS
Thanks to Zenith's strong performance, ICI TÉLÉ increased its audience by +40% compared to Winter 2022 on Thursday nights between 8 and 9 pm.
Zénith records audience gains across all generations!
ZÉNITH: ADVERTISER'S COVETED PROFILES
The popular program is effective with several sought-after targets:
Source: Numeris (PPM), French Quebec, A2+, Boomers (A58-77), Gen X (A43-57), Gen Y (A27-42), Gen Z (12-26 yo), A25-54, A18-34, HHI > $100,000, parents with children under 12, business people=MOPEs (Numeris definition), Zénith program Thursday 8-9 pm (5 episodes), Jan. 9 - Feb. 19, 2023, vs. Winter 2022: Jan. 3 to Apr. 10 (excluding the Beijing Olympics Feb. 4-20). Market shares are based on the 35 French-language commercial channels. Index: the likelihood of having the analyzed characteristics, relative to the average television audience (total TV 2a-2a = 100). The higher the index (> 100), the more pronounced the trend.