Great results across Radio-Canada platforms for the winter!

2022

GREAT 2022 WINTER SEASON!

OVER THE WHOLE DAY (A2+)

Each week, ICI TÉLÉ reached 5.4 million Quebecers of all ages.

DURING PRIME TIME (7 P.M.-11 P.M.) (A25-54)

# First place in average audience ahead of TVA and Noovo


ICI TÉLÉ exceeded the viewership of its closest competitor (TVA) by 3% and Noovo, by 105%.

# First place in market share ahead of TVA and Noovo!


ICI TÉLÉ captured the biggest market share (26.0%) vs (25.2% TVA and 12.6% Noovo).

NUMBER 1 AMONG THE MOST POPULAR
TARGETS FOR ADVERTISERS

A25-54

26.0%

Quebecers with strong purchasing power*

30.3%

Businesspeople**

29.9%

Main shoppers***

29.9%

Research Department
Source: Numeris (PPM), French Quebec, January 3rd to April 10th (excluding Olympics), Mon.-Sun., 2am-2am and 7pm-11pm, A2+ and A25-54.* $100,000+ HHI. **Senior managers, managers and professionals (18+). ***Main Shoppers (responsible or shared responsibility). Market shares based on the 35 French-language commercial channels. Confirmed data.

OUTSTANDING MULTIPLATFORM PERFORMANCE

ICI TOU.TVICI TOU.TV




Nearly 1.3 million unique visitors and nearly de 13.8 million views each month on ICI TOU.TV

Radio-Canada.caRadio-Canada.ca




Nearly 6.4 million unique visitors and nearly 125 million monthly page views on Radio-Canada.ca

Radio-Canada OHdioRadio-Canada OHdio




Nearly 6.9 million monthly visits on the OHdio app

Source UV: Comscore, Canada, monthly average January and March 2022 (excluding February due to the Olympics), Multiplatform, R-C.ca and ICI TOU.TV (site and apps). Source page views and views: Adobe Analytics, monthly average January and March 2022 (excluding February due to the Olympics), R-C.ca (site and apps) and ICI TOU.TV (site and apps, excluding Chromecast). Source OHdio: Adobe Analytics, monthly average January to March 2022, OHdio (site and app).

Contact your representative for opportunities available on ICI TÉLÉ and on our digital platforms.

 

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