The new Parallax and Contobox formats
TWO NEW DIGITAL FORMATS TO DISCOVER THIS SUMMER!
Deliver more immersive and engaging advertising experiences to your audiences with the new Parallax and Contobox formats.
CBC/Radio-Canada digital platforms reach almost 3 out of 4 online Canadians*. Choosing the right digital advertising format within this ecosystem will allow your brand or organization to effectively reach the vast amount of visitors consuming content on our popular web sites.
At CBC & Radio-Canada Media Solutions, we strive to provide value for our advertisers by producing innovative advertising processes and creative formats that will allow brands to engage with their targeted customers – and deliver the kind of results their businesses need.
This summer, we are very excited to announce the official arrival of two new digital formats: Parallax and Contobox. This article will give you an overview of these new products, just in time for the back to school season.
* Source: Comscore, Canada, Sept.-Nov. 2021 (monthly average), cross-platform.
WHAT IS PARALLAX AD SCROLLING?
PARALLAX is a dynamic banner format, based on that optical illusion in which full screen images are displayed during a long mouse scroll.
3D effect offering a sense of depth
A more immersive advertising experience
Parallax scrolling is a web design technique in which backgrounds can move at a slower pace than the foreground. Since the human eye perceives objects that are close to us as larger than things farther away, we perceive distant objects as if they were moving more slowly.
WHAT IS A CONTOBOX BANNER?
This multi-tab banner format offers interactive and engaging content that grabs the attention of audiences and increases time spent with a brand, regardless of the conversion funnel deployed.
Through Contobox integrations, advertisers can feature multiple tab formats that inspire engagement. On a carousel-like scrolling mode users can access.
Our team will help you determine the best content features to deploy based on your campaign goals and KPIs.
Reach out to your IAL for more details about these formats now!