Video campaign formats

Digital solutions

Video campaign formats

POWER UP YOUR VIDEO CAMPAIGNS WITH CBC/RADIO-CANADA

Whether you're looking to improve how audiences engage with your content or increase the visibility of your brand, products and services on the web, and online video will be an essential ingredient in any winning marketing strategy in 2023.

Online video campaigns will allow you to educate and convert viewers to potential clients by extending the reach of your promotional messages at key touch points throughout the buyer's journey.

Radio-Canada.ca, ICI TOU.TV, CBC.ca, CBC GemRadio-Canada.ca, ICI TOU.TV, CBC.ca, CBC Gem

WHY DEPLOY YOUR VIDEO CAMPAIGNS ON THE CBC/RADIO-CANADA NETWORK?

Unparalleled reach

Each month, the CBC/Radio-Canada group reaches 96% of Canadians (A25-54).

Source: Mediamix, A25-54, (population: 15,355,000). TV: Numeris (PPM), total Canada, Sept. 1–Nov 30, 2021, Mon–Sun, 2a–2a, A25-54. Average monthly reach, CBC/Radio-Canada Group conventional networks and specialty channels. Digital: Comscore, total Canada, A25-54, Sep-Nov 2021, average monthly reach, multiplatform, CBC/Radio-Canada websites.

A brand-safe and reliable environment

  • relevant and accessible content delivered by nationally trusted brands
  • digital live feeds available to buyers
  • alternatives that are complementary to social media placements
  • white glove service - our Operations team is highly valued by industry leaders

VIDEO FORMATS AVAILABLE FOR YOUR CAMPAIGNS

Short format

5 & 10 seconds

TV format

15 & 30 seconds

Long format

60 seconds*

RON (video) FR: Radio-Canada.ca & ICI TOU.TV / RON (video) ENG: CBC.CA & GEM

Completion rate Radio-Canada.ca & ICI TOU.TV: 93% / Completion rate CBC.CA & GEM: 95%

*Available on live feed only.

CAMPAIGN TYPES

Purchase available directly, PG (programmatic guaranteed) and PMP (private marketplace).

DISTRIBUTION OF IMPRESSIONS

Long-form content / catch-up platforms

55% on GEM

80% on ICI TOU.TV

Short-form content / news platforms

45% on CBC.CA and news

20% on Radio-Canada.ca (news and TV)

DEVICES

Desktop

Desktop

17.4% CBC.CA, GEM

33.2% Radio-Canada.ca, ICI TOU.TV

Tablets / Ipads / Smartphones

Tablets / Ipads / Smartphones

24.8% CBC.CA, GEM

23.9% Radio-Canada.ca, ICI TOU.TV

Connected TV*

Connected TV*

57.7% CBC.CA, GEM

42.8% Radio-Canada.ca, ICI TOU.TV

*Apple TV, Chromecast, Roku, Xbox / Source: GAM FY21-22

Source: Google Ads Manager. 22-23 is based on the new digital dashboard data set from Cognos.

For more details on our digital formats visit this section or contact our team.

 

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