POWER UP YOUR VIDEO CAMPAIGNS WITH CBC/RADIO-CANADA
Whether you're looking to improve how audiences engage with your content or increase the visibility of your brand, products and services on the web, and online video will be an essential ingredient in any winning marketing strategy in 2023.
Online video campaigns will allow you to educate and convert viewers to potential clients by extending the reach of your promotional messages at key touch points throughout the buyer's journey.
WHY DEPLOY YOUR VIDEO CAMPAIGNS ON THE CBC/RADIO-CANADA NETWORK?
Each month, the CBC/Radio-Canada group reaches 96% of Canadians (A25-54).
Source: Mediamix, A25-54, (population: 15,355,000). TV: Numeris (PPM), total Canada, Sept. 1–Nov 30, 2021, Mon–Sun, 2a–2a, A25-54. Average monthly reach, CBC/Radio-Canada Group conventional networks and specialty channels. Digital: Comscore, total Canada, A25-54, Sep-Nov 2021, average monthly reach, multiplatform, CBC/Radio-Canada websites.
A brand-safe and reliable environment
VIDEO FORMATS AVAILABLE FOR YOUR CAMPAIGNS
5 & 10 seconds
15 & 30 seconds
RON (video) FR: Radio-Canada.ca & ICI TOU.TV / RON (video) ENG: CBC.CA & GEM
Completion rate Radio-Canada.ca & ICI TOU.TV: 93% / Completion rate CBC.CA & GEM: 95%
*Available on live feed only.
Purchase available directly, PG (programmatic guaranteed) and PMP (private marketplace).
DISTRIBUTION OF IMPRESSIONS
Long-form content / catch-up platforms
55% on GEM
80% on ICI TOU.TV
Short-form content / news platforms
45% on CBC.CA and news
20% on Radio-Canada.ca (news and TV)
17.4% CBC.CA, GEM
33.2% Radio-Canada.ca, ICI TOU.TV
Tablets / Ipads / Smartphones
24.8% CBC.CA, GEM
23.9% Radio-Canada.ca, ICI TOU.TV
57.7% CBC.CA, GEM
42.8% Radio-Canada.ca, ICI TOU.TV
*Apple TV, Chromecast, Roku, Xbox / Source: GAM FY21-22
Source: Google Ads Manager. 22-23 is based on the new digital dashboard data set from Cognos.