Launch of the Platform

Promoting the unique value of Quebec media

MONTREAL, May 14, 2020 – With the vitality of media and local content publishers being more important than ever, the key players in the media community are mobilizing to encourage responsible media practices in Quebec and promote local media buying with the launch of the platform

Even well before the current crisis, many stakeholders were concerned about the sustainability of our local media. The worldwide pandemic we are currently experiencing has reminded us of how essential local press is to the population, while at the same time ad revenues are on an even sharper decline. In the face of this adversity, the whole media community has mobilized to promote the value of local platforms and content with concrete initiatives to encourage advertisers and media placement agencies to buy local media space., a volunteer initiative to support local media

Supported by a Quebec collective of media and local people, the platform provides a directory of Quebec media outlets as well as statistics that demonstrate how buying local media is not only a responsible choice but a useful and effective advertising strategy for advertisers.

This new platform also makes it possible to collectively consider actions to implement to ensure our industry's sustainability. In addition, it serves to raise awareness among individuals and businesses of the importance of supporting local talent in the ways we each can.

The partners also commend the joint initiative by the Association of Creative Communications Agencies (A2C) and the Conseil des directeurs médias du Québec (CDMQ) who just published the “Manifeste pour des pratiques médias responsables” [Appeal for Responsible Media Practices] with the objective of boosting advertising investments for our local media.

The media partners and content publishers (in alphabetical order):

Arsenal Média • Bell Media • cn2i (Le Soleil, Le Quotidien, Le Droit, Le Nouvelliste, La Voix de l'Est et La Tribune) • Cogeco Média • DBC Communications • Franç • Gravité Média • Grenier aux nouvelles • icimédias • Infopresse • KO Média • L'actualité • La Presse • Le Devoir • Les Affaires (Contex) • Métro Média • Narcity Media • Pelmorex • Pratico Pratiques • Québecor Média • Ricardo Média • Télé-Québec • The Canadian Broadcasting Corporation • TV5 Québec Canada • Urbania • Yellow Pages

Initiative and volunteer creation of the platform:

M32 Connect 

In addition to a number of other media partners who are listed on the site, around a dozen major industry associations and nearly 50 executives and advertisers have joined the initiative. The complete list of partners and supporters can be viewed on the site under “Nos Alliés”.

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Additionally, A2C and the Conseil des directeurs médias du Québec (CDMQ) have launched the Manifesto for responsible media practices.


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