CBC & Radio-Canada Media Solutions was a proud main partner of the IDEA Awards Gala and sponsor of the Craft/Production discipline. Broadcast live on June 16, 2021, this presentation aims to recognize and highlight the great ideas and remarkable work of Quebec's creative communications professionals. A2C, the orchestrator of this unique competition, succeeded in rallying various industry players, creating a unifying event and promoting a strong media ecosystem in which everyone benefits.
Several prizes were presented and we congratulate all the talented winners, the full list can be found here (french only).
We would like to extend a special congratulations to our partners who have received a prize:
BEN OUI, ON A TOUT FAIT ÇA! LG2 | Maxi
LES ORIGAMINS Sid Lee | IGA et Fondation Charles-Bruneau
BÂTISSEURS DE RETRAITE Cartier | Fonds de solidarité FTQ
GAZ NATUREL RENOUVELABLE (TRADITIONAL MEDIA) Cossette Média et Cossette | Énergir
INCROYABLE BYE BYE Espace M et Rethink | Érable du Québec - Producteurs et productrices acéricoles du Québec (PPAQ)
TRAITEMENTS VIPOILUS Jungle Media | Mondou
GRAND MOUVEMENT The Humanise Collective – Glassroom | Desjardins
AND WINNER OF THE CDMQ PARTNER AWARD WITH MEDIA CONCORTIUM:
CBC & Radio-Canada, La Presse, Télé-Québec, CN2i, Globe & Mail and Outfront
A special mention and congratulations to our colleagues:
À RADIO-CANADA, LA JEUNESSE EST ÉTERNELLE : Radio-Canada/Kevin Perron - Julien Vallette - Fannie Legrand
GROSSE ANNÉE : Rad
As part of its TAC-TIL 2021 competition, La Presse awarded the HTML Interactive Advertising Category prize to Radio-Canada for its campaign AVEZ-VOUS TOUJOURS VOTRE CŒUR D'ENFANT?
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