On Wednesday, Jan. 6, 2021, Quebec Premier François Legault's media briefing announcing new lockdown measures drew 863,000 viewers on ICI RDI. Viewership even flirted with the million mark (929,000) between 5:15 and 5:30 p.m.
That's an all-time high for the news channel!
TO GET INFORMED, ADULTS 25–54 TURN TO ICI RDI
During the broadcast of the briefing, ICI RDI generated an audience of over 300,000 viewers among adults 25–54 and commanded a 24.8% audience share.
That made ICI RDI the most-watched specialty channel by adults 25–54!
Research Source: Numeris (PPM), Quebec Franco, Jan. 6, 2021, “SP: F. Legault media briefing – update on situation in Quebec”, Wed. 5:05 p.m.–6 p.m., live + same-day playback, A2+ and A25–54. Market share data based on the 35 French-language commercial channels. *Unconfirmed data.
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