For the start of the Winter season ICI TÉLÉ boasted 8 million-plus shows

Research

FOR THE START OF THE WINTER SEASON,
ICI TÉLÉ BOASTED 8 MILLION-PLUS SHOWS!

Shows from Radio-Canada continue to be popular with their audience

 

District 31: 1,777,400District 31: 1,777,400
En direct de l'univers: 1,376,700En direct de l'univers: 1,376,700
Infoman: 1,230,600Infoman: 1,230,600
Toute la vie: 1,223,800Toute la vie: 1,223,800
5e rang: 1,079,600
L'oeil du cyclone: 1,008,800
Une autre histoire: 1,007,100
La facture: 1,005,400

A2+

OVER THE WHOLE DAY

Each week, ICI TÉLÉ reached 5.5 million Quebecers of all ages.

DURING PRIME TIME (7 P.M.-11 P.M.)

First place in average audience ahead of TVA and Noovo
ICI TÉLÉ exceeded the viewership of its closest competitor (TVA) by 8% and Noovo, by 199%.

First place in market share ahead of TVA and Noovo
ICI TÉLÉ captured the biggest market share (29.3%) vs (27.2% TVA and 9.8% Noovo).

A25-54

DURING PRIME TIME (7 P.M.-11 P.M.)

First place in average audience ahead of TVA and Noovo
ICI TÉLÉ exceeded the viewership of its closest competitor (TVA) by 6% and Noovo, by 100%.

First place in market share ahead of TVA and Noovo!
ICI TÉLÉ captured the biggest market share (26.9%) vs (25.5% TVA and 13.5% Noovo).

ICI TÉLÉ IS #1
AMONG THE MOST POPULAR TARGETS FOR ADVERTISERS

A25-54

QUEBECERS WITH STRONG PURCHASING POWER*

BUSINESSPEOPLE**

YOUNG FAMILIES***

26.9%

31.5%

31%

25.2%

Contact your sales rep to ask about the various opportunities available on all our digital platforms.

Research Department
Source: Numeris (PPM), French Québec, January 2022 (January 3-30), Mon.-Sun., 2am-2am and 7pm-11pm, A2+ and A25-54. Market shares based on the 35 French-language commercial channels. Confirmed data. * $100,000+ HHI **Senior managers, managers and professionals. ***HH with kids under 12.

 

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