Fall 2022
A 5-STAR SEASON ON ICI TÉLÉ
An exceptional reach; each week, ICI TÉLÉ reaches 5.4 million Quebecers of all ages, a stability compared to last fall.
This fall, 6 of the 10 most watched programs are on ICI TÉLÉ:
STAT is the most watched drama program in Quebec, with an average audience of nearly 1.6 million viewers!
NUMBER 1 AMONG ADVERTISERS MOST POPULAR TARGETS
Market shares - Mon-Sun 7pm-11pm
Household income of $100,000 and more
30%
Business
people*
30%
Main grocery shoppers with high purchasing power**
32%
EXCEPTIONAL RESULTS ON OUR DIGITAL PLATFORMS
This fall, our digital platforms recorded excellent results!
Nearly 11 million monthly views 940,000 unique visitors on ICI TOU.TV;
More than 4.9 million unique visitors and more than 93.1 million monthly page views on Radio-Canada.ca;
Nearly 7.6 million monthly stream and close to 6.6 million visits on OHdio;
More than 2.1 million visits and nearly 4.8 million monthly page views on the Mordu section of Radio-Canada.ca.
TV source: Numeris (PPM), Quebec Franco, T2+, Mon-Sun 2 a.m.-2 a.m. and Mon-Sun 7 p.m.-11 p.m., fall 2022 (September 12 to December 11), confirmed data. Average Weekly Reach, Average Audience. Market share based on the 35 French-language commercial stations. *MOPE target. ** main grocery shoppers HHI > $100,000.
Digital source: VU: Comscore, Canada, monthly average Sept-Nov. 2022, multiplatform, Rc.ca and ICI.TOU.TV (website and apps). Others: Adobe Analytics, Sep-Nov. 2022 (monthly average) and for Mordu Sep.-Dec. 2022 (monthly average). RC.ca (website and apps), ICI TOU.TV (website and app, including chromecast), OHdio (website and app) and Mordu (radio-canada.ca/mordu).
Bye bye 2022, broadcasted on December 31, recorded an average audience of 4,706,000 viewers and controlled 92% of market share among Quebecers (all 2+). The Bye bye obtained its second best audience of all time, becoming the second most watched show (behind the Bye bye 2021 edition) in Quebec television history!
Among adults aged 25-54, Bye bye remains the most watched program in Quebec in 2022! For this specific demo, the show recorded an average audience of 1,693,000 viewers and a market share* of 97%.
Source: Numeris (PPM), French Quebec, All 2+ and A25-54, December 31, 2022. Average audience, market share (All 2+). *A25-54 commercial market share. Data confirmed.
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