Excellent Results for Fall 2021 on ICI TÉLÉ

Research

EXCELLENT RESULTS FOR FALL 2021 ON ICI TÉLÉ

In fall 2021, ICI TÉLÉ boasted
7 million-plus shows!

 

District 31: 1,788,400District 31: 1,788,400
Discussions avec mes parents: 1,323,100Discussions avec mes parents: 1,323,100
Toute la vie: 1,130,300Toute la vie: 1,130,300
En direct de l'univers: 1,088,800
5e rang: 1,074,400
Tout le monde en parle: 1,030,100
Une autre histoire: 1,018,700

OVER THE WHOLE DAY
(A2+)

Each week, ICI TÉLÉ reached 5.4 million Quebecers of all ages

Three of the top 5 most-watched shows by Quebecers aired on ICI TÉLÉ: District 31 (1,788,400), Discussions avec mes parents (1,323,100) and Toute la vie (1,130,300)

DURING PRIME TIME
(7 P.M.-11 P.M.) (A2+)

#1 in average audience ahead of TVA and Noovo

ICI TÉLÉ exceeded the viewership of its closest competitor (TVA) by 9% and Noovo, by 223%

#1 in market share ahead of TVA and Noovo

ICI TÉLÉ captured the biggest market share (28.4%)

OUTSTANDING RESULTS ACROSS
OUR DIGITAL PLATFORMS

ICI TOU.TV

Monthly average of more than 1.1 million unique visitors (+14%) and over 11.2 million views (stable)

RADIO-CANADA.CA

Nearly 5.7 million unique monthly visitors (stable) and over 99.4 million monthly page views

OHDIO

Over 3.9 million monthly visits on the OHdio app (+31%)

Contact your representative for opportunities available on
ICI TÉLÉ and on our digital platforms.

Source (TV): Numeris (PPM), Quebec Franco, fall 2021 (Sept. 13-Dec. 12), Mon.-Sun., 2am-2am and 7pm-11pm, A2+. Market share calculated across 35 commercial French-language channels. Source (UV): Comscore, Canada, monthly average Sept.-Nov. 2021, change over Sept.-Nov. 2020, multiplatform, R-C.ca and ICI TOU.TV (site and apps). Source (Traffic): Adobe Analytics, monthly average Sept.-Nov. 2021, change over Sept.-Nov. 2020, R-C.ca (site and apps), ICI TOU.TV (site and apps), OHdio (app only).

 

Please know that cookies are required to operate and enhance our services. We value your privacy. If you are not comfortable with us using this information, please review your settings before continuing your visit.