Research
EXCELLENT RESULTS FOR FALL 2021 ON ICI TÉLÉ
In fall 2021, ICI TÉLÉ boasted
7 million-plus shows!
OVER THE WHOLE DAY
(A2+)
Each week, ICI TÉLÉ reached 5.4 million Quebecers of all ages
Three of the top 5 most-watched shows by Quebecers aired on ICI TÉLÉ: District 31 (1,788,400), Discussions avec mes parents (1,323,100) and Toute la vie (1,130,300)
DURING PRIME TIME
(7 P.M.-11 P.M.) (A2+)
#1 in average audience ahead of TVA and Noovo
ICI TÉLÉ exceeded the viewership of its closest competitor (TVA) by 9% and Noovo, by 223%
#1 in market share ahead of TVA and Noovo
ICI TÉLÉ captured the biggest market share (28.4%)
OUTSTANDING RESULTS ACROSS
OUR DIGITAL PLATFORMS
ICI TOU.TV
Monthly average of more than 1.1 million unique visitors (+14%) and over 11.2 million views (stable)
RADIO-CANADA.CA
Nearly 5.7 million unique monthly visitors (stable) and over 99.4 million monthly page views
OHDIO
Over 3.9 million monthly visits on the OHdio app (+31%)
Contact your representative for opportunities available on
ICI TÉLÉ and on our digital platforms.
Source (TV): Numeris (PPM), Quebec Franco, fall 2021 (Sept. 13-Dec. 12), Mon.-Sun., 2am-2am and 7pm-11pm, A2+. Market share calculated across 35 commercial French-language channels. Source (UV): Comscore, Canada, monthly average Sept.-Nov. 2021, change over Sept.-Nov. 2020, multiplatform, R-C.ca and ICI TOU.TV (site and apps). Source (Traffic): Adobe Analytics, monthly average Sept.-Nov. 2021, change over Sept.-Nov. 2020, R-C.ca (site and apps), ICI TOU.TV (site and apps), OHdio (app only).
