COVID-19 -Media Solutions Q&A

Stay up to date for responses to the most commonly asked questions

Updated April, 16

NEW INITIATIVES

WHAT'RE YOU AT WITH TOM POWER: A new show that debuted Sunday, April 5. To abide by the social distancing rules, viewers are welcomed into Power's home as he virtually connects with his guests. Expect to see a mix of interviews, storytelling and musical performances, and a sneak peek into the homes of Power and guests.

PANDEMIC DIARIE: From CBC Arts, a series of personal essays by Canadian writers and artists reflecting on their experiences during COVID-19.

THE SHOW MUST GO ON: CBC Podcasts introduces a new series which brings the theatre experience into Canadian living rooms.

LA COMMANDE CULTURELLE: Since April 6, Radio-Canada and France Beaudoin invited the public across the country to submit cultural request that would be a greatest good during crisis. Some are chosen and produced by artists and will be published on the Facebook of Radio-Canada. This initiative is produced with scrupulous respect for public health standards.

CONFINÉS, MAIS ENSEMBLE: In this time of social distancing, many disturbing, funny and touching stories have emerged. In this DIY podcast, directors wanted to show us the chaos and hope that co-exists within these stories.
Available since March 13 on Ohdio apps OHdio and radio-canada.ca.

 

CHANGES

BONSOIR BONSOIR!: The show's format has been adapted to the current situation and now only features guest interviews. In these difficult times, it's necessary to encourage the laughter and joy that our entertainers bring.

TOUT LE MONDE EN PARLE: Extended and broadcasted live, without the presence of the public.

INFOMAN: Extended and produced in accordance with public health standards.

CBC/Radio-Canada is assessing the impact of the COVID-19 on our programming plans for the year ahead. It is still early days, but many conversations are happening with our independent production partners in response to the evolving situation.

There are no series currently in production in-house at CBC, and the bulk of our scripted and factual series start shooting this spring or summer. We anticipate that if we can get into production by August, we will have fresh reality-style content on the CBC schedule for the Fall.

On Radio-Canada, a majority of Drama/Comedy programs have been shot, so we are hoping there will be minimal delays.

Our production teams are assessing what can be done to accommodate social-distancing and other recommendations of health officials. We'll update with any confirmed information when it becomes available.

At this time, for the safety of our staff and business partners, all planning for the Upfront/Fall Launch events have been put on hold. In order to be prepared for the 2020-21 season, we are still working on the tools and information we usually prepare for our clients, and monitoring the situation closely in order to determine the most appropriate way to share it with them, keeping everyone's health and safety as our top priority.

Yes. From everything we've heard from our agency partners, it is anticipated that there will be pent-up demand for Fall. Many advertisers are cognizant of this and booking now. We continue to have bookings come in for both Summer and Fall. Despite the current situation, buying activity has not come to halt. We continue to receive RFP's for future business as well.

The Schedule team is working in close collaboration with Programming, Revenue Optimization, Sales and Communications on various scenarios depending on when productions could restart. Audience forecasts will be adapted to the behavior of “current habits”, and pricing strategies/inventory management will be based on anticipated demand.

There have been many opinions on what will change post-COVID 19, and it is hard to predict the future. Mark Ritson, a leading marketing strategist recently said, "In reality, nothing will change. The impact of coronavirus right now is massive - on everything. But when we emerge out of lockdown the consumers, the media and marketing itself will quickly snap back to former heuristical norms.

We had previously let you know that Saturday night hockey has been replaced by Saturday night movies - all male skewed. The NHL playoffs were scheduled to begin on April 8, 2020. We will be sending a communique shortly to announce our plans for fresh programming, which will air every night over the next few weeks. We are working closely with our programming team to develop a schedule that is new, dynamic and entertaining for advertisers and viewers alike.

Yes there have been. Last week, CBC News made the difficult decision to temporarily scale back our local supperhour newscasts for operational reasons due to the surge in COVID-19 related live news stories across the country. To be clear, this was a temporary measure to ensure stability in our news service to Canadians. Since the announcement, CBC news teams across the country have been restoring local news segments.

Starting March 24th, CBC will continue to restore our local TV news offer for local audiences with an expanded 30-minute local news segment on CBC News Network. Viewers in all our regions will see their trusted anchors back on air reporting the local news that pertains to their communities. Over the course of this week and next, we will make every effort to have all of the dedicated local shows back up on the main network.

CBC/Radio-Canada is assessing the impact of the COVID-19 on our programming plans for the year ahead. It is still early days, but many conversations are happening with our independent production partners in response to the evolving situation

There are no series currently in production in-house at CBC, and the bulk of our scripted and factual series start shooting this spring or summer

On Radio-Canada, a majority of Drama/Comedy programs have been shot, so we are hoping there will be minimal delays.

Our production teams are assessing what can be done to accommodate social-distancing and other recommendations of health officials. We'll update with any confirmed information when it becomes available.

In light of the adjustments to the NHL schedule, CBC will be airing movies on Saturday night. Learn more about them here

CBC is consolidating its news resources in response to COVID-19 Effective March 18th, CBC News Network will evolve into a core live breaking news service that will integrate journalism and coverage from CBC News Network, The National and local CBC stations across the country

CBC News Network will continue to be available to all Canadians free of charge on television and will also stream live on CBC Gem, CBCNews.ca, CBC.ca and the CBC News app. For more information, click here

Please continue to visit our website, and check under the NEWS headline on our homepage for updates to our programming schedule.

 

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