CBC/Radio-Canada Partners with Télé-Québec to Sell All Television Advertising Outside of Quebec
This new partnership comes into effect in June 2021
CBC & Radio-Canada Media Solutions is pleased to announce that we are partnering with Télé-Québec, Quebec's provincial public broadcaster, to represent all television advertising sales, outside of Quebec, effective on June 1st.
To keep up with the rapidly changing media landscape, Télé-Québec wanted to join a media group with complementary content and similar target-audience profiles to represent its content to national advertisers, many of whose decision centres are located in Toronto. This sales force will complement Télé-Québec's own team in Montréal, which remains fully dedicated to their representation in Québec.
Katia Villeneuve, General Manager, Sales, Media Creativity and Marketing, Télé-Québec, is delighted with this business partnership: “The concentration of media groups continues to evolve,” she notes. “Added to this is the increasingly imposing presence of international technology companies. Against this changing background, our association with CBC/Radio-Canada protects Télé-Québec's revenues by ensuring that we are represented with agencies and advertisers.”
"We are very excited about this partnership with Télé-Québec,” says Donald Lizotte, General Manager & Chief Revenue Officer, CBC & Radio-Canada Media Solutions. “Over the past few years, our two companies have worked together on various pitches and RFPs. We have an existing positive working relationship, and mutual respect towards one another. With us both being public broadcasters, there is a natural affinity; our programming has a similar mission and mandate, and on the commercial side, they offer similar products, and go-to-market strategies as ours. We believe this partnership will benefit Télé-Québec, CBC/Radio-Canada, and most importantly, advertisers. By representing Télé-Québec's products outside of Québec, we are able to share our expertise of Franco-Québec content with the rest of Canada and provide efficiencies for clients.
The CBC & Radio-Canada Media Solutions sales teams are now fully briefed on all Télé-Québec programming. Please contact your IAL to learn more about how your client can reach the Quebec market through even more high-quality, unique content.
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