CBC was Canada's top source for election news on Monday, September 20. Historic, record-breaking digital audiences and more television viewers tuned in to CBC News: Canada Votes election coverage on CBC TV and CBC News Network than any other broadcaster.
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CBC TV and CBC News Network dominated the night among viewers aged 2+ and 25-54, with a combined average minute audience of 1.434 million for CBC News' Canada Votes two-hour special from 9 to 11 p.m., peaking at 2 million viewers just before 11 p.m. ET. Overall across the entire night, an average audience of more than one million viewers watched from 6:30 p.m. to 2 a.m. ET.
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CBC News' digital platforms also drew record high audiences over the course of the night, setting a new single-day record with 9.4 million unique visitors on Monday. CBC News' Poll Tracker and Election Results interactive pages drew large audiences with 13 million and 10 million page views, respectively.
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Compared to the 2019 federal election, video views on CBC Gem were up 43%, and video views on the CBC News app increased by 85%. The CBC News app also reached 28% more unique visitors versus 2019.
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1.24 million listeners tuned in on CBC Radio One, and CBC Listen garnered its highest-ever number of unique visitors and content starts on Monday.
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Sources:
Adobe Analytics, CBC Production, Videos contains “english-debate” and “live”, 9/09/21 , Metric: Media Initiates, Content Time Spent
Numeris TV PPM, CBC Total (CBC Total Alt+CBC NN), Thursday September 20th, 2021, P2+ & A25-54, Mo 6:30p-2a, Total Canada, AMA & Reach, generated by InfoSys+TV (Unconfirmed)
Adobe Analytics. Streams measured by Content Starts. Live by Hour and by Region. September 20 2021. 9 p.m. - 11 p.m, September 21 2021 12 a.m - 2 a.m. Digital Audio Report.
Numeris Radio Meter, Sept 20, 2021, Radio One, Mo 7p-2a ET (adjustments made for time zones), Total Canada, 2+ & A35-49
Digital Video: Adobe Analytics, CBC Production, OTT Segment, Videos contains “english-debate” and “live”, 9/09/21, Metric: Media Initiates