CORBEIL ÉLECTROMÉNAGERS

CORBEIL ÉLECTROMÉNAGERS

CORBEIL ÉLECTROMÉNAGERS

CORBEIL ÉLECTROMÉNAGERS / 2021 ANNUAL

“As a 100% Quebec-owned company, we're thrilled to do business with a local media partner in promoting our mission: to assist our customers in choosing and maintaining the appliances that are so essential to our daily lives.”

OMD (Omnicom Media Group)

THE MOST EFFECTIVE TACTICS WERE:

THE MOST EFFECTIVE TACTICS WERE:

LOOK A LIKE
CONVERSION RATE

+1,800%

over ROS / CPA: 10x lower than ROS

1ST AFFINITY
CONVERSION RATE

+500%

over ROS / CPA: 5x lower than ROS

3RD PURCHASE INTENT
CONVERSION RATE

+400%

over ROS / CPA: 3x lower than ROS

OBJECTIVES

  • Generate qualified visits to the Corbeil Électroménagers site.

ROLLOUT AND PLATFORMS

  • The digital campaign ran from March to December on CBC/Radio-Canada platforms. We determined the audience segments that effectively reach the Corbeil Électroménagers target and applied them to our display campaign. We also installed a pixel on the Corbeil site to track users who visit Corbeil and CBC or Radio-Canada with the goal of creating personalized audiences. Lastly, we used our DMP's Audience Optimizer tool to create audiences similar to the people who visit the Corbeil site. We held weekly meetings with our experts to optimize the campaign and achieve the lowest CPA.
 

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