Every day, our teams work with you closely to develop original initiatives that meet your objectives by having a major impact. Here are five examples.

Quebec Toyota Dealers Association
Wanting to make a big splash, the Quebec Toyota Dealers Association gave the 1.5 million viewers of District 31 a fantastic present: the eagerly anticipated season premiere was aired with no commercial breaks! The impact was huge: social media went wild and many mainstream media organizations picked up the news.

McDonald’s
The fast-food chain has been part of our landscape for 50 years, with its easily recognizable billboards and memorable commercials. So we celebrated with them by producing a special episode of Les enfants de la télé! The initiative won a grand prize at the 2018 Média Infopresse awards.

Plaisirs Gastronomiques
The company has always paid special attention to advertising, with its funny, polished and memorable commercials. The Bye bye of advertising? No need to explain the concept to them. Since Bye bye 2017, Plaisirs Gastronomiques has been creating contextual ads specifically for the occasion.

RE/MAX – 12 contests in 12 weeks
To celebrate its 35th anniversary, the real estate agency maximized its on-air presence and made sure to reach its target customers by offering viewers draws for 12 trips in 12 weeks on 12 ICI TÉLÉ shows.

Les Producteurs de lait du Québec
A commercial’s originality may lie in its creation. But sometimes it’s the format itself that’s original. Milk took over Black Monday, the shortest day of the year, making its presence felt where it was not necessarily expected—like on the Radio-Canada tower in Montreal! Then at the 2018 Média Infopresse awards, where it won a grand prize!