LOWER THIRDS - TELEVISION

Technical Specifications

DESCRIPTION AND CONTENT PARAMETERS


A lower third is a graphic overlay placed in the bottom part of the screen during a broadcast:

  • 10 seconds in length
  • 30 characters per frame – 60 characters max
  • Overflow area allowed for small animations
  • Maximum of three animations recommended
  • Commercial offers and URLs permitted
  • Only program partners can make a direct tie-in with program content

 

Lower-Thirds Radio-Canada Television Technical Specifications

 

TECHNICAL SPECIFICATIONS


  • FULL HD composition: 1920x1080, 30 frames/second
  • Maximum creative area: 1,500px wide x 140px high
  • Transition effects required (e.g., fade in, fade out)
  • No audio or film clips

 

DELIVERY PROCEDURE


  1. Send the lower-third demo (PDF or video format) for approval 10 business days before broadcast to livraisonbandeau@radio-canada.ca
  2. Deliver the final files* 5 business days before broadcast to livraisonbandeau@radio-canada.ca
    *Final files must be sent in the following three formats:
    • H264 QuickTime (reference format)
    • QuickTime Animation with Alpha (final format)
    • 32-bit TARGA sequence with Alpha compressed in .zip format (source file)
  3. Complete the broadcast instructions form

 

PRODUCING WITH RADIO-CANADA


Your production request and related material must be received by your sales rep no later than 10 business days before your broadcast date.

Submission material for production:

Creative brief

  • Final ad copy
  • Animations
  • Any other creative instructions that Radio-Canada must follow

Visuals

  • File formats: PSD or EPS (layered), TIFF, PICT, TGA, or JPEG (minimal compression)
  • 1920x1080px, 72 dpi (if cropping is required, provide a higher-resolution still)

Logo

  • EPS or AI vector file, transparent background, RGB mode

Font

  • .ttf or .otf

Video material – QuickTime movie (.mov file)*

  • Apple ProRes (422, HQ or 4444) or Avid DNxHD (145 or higher, 709 colour space)
  • 1920x1080px (16:9 full screen)

*If video in lower third

 

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