CBC Podcasts is an integral part of CBC Listen, and a key player in Canada's podcast industry: 25% of all podcast listeners in the country listen to at least one of its productions.

Its close to 20 exclusive podcast series—plus the shows broadcast by CBC Radio One and CBC Music, also available on demand—are downloaded an average of close to 20 million times each month. True crime, relationships, science, culture, fiction; its English-language content covers a wide range of subjects, all explored with the finesse and uniquely Canadian viewpoint we've come to expect from this public broadcaster. CBC Podcasts has a loyal audience base, its listeners spend close to two and a half hours each week listening to its shows, and 93% of them return each week. Its podcasts can be found on CBC.ca, iTunes, Spotify, and other aggregators.

CBC Podcasts is the perfect medium for reaching an audience that's young, educated, English-speaking or bilingual, and digitally-savvy.

 

94%
of CBC Podcasts listeners are typically weekly users*
2.7
hours per week on average time spent by CBC Podcasts listeners*
15.6
million downloads every month**

*Source: MTM Fall 2020
**Source: Triton, Jan-June 2021 - based on IAB 2.0

 

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