BRAND ACTIVATIONS

CBC/Radio-Canada is the official broadcaster of Tokyo 2020

HOW 4 BRANDS BROUGHT THEIR MESSAGE TO LIFE
HOW 4 BRANDS BROUGHT THEIR MESSAGE TO LIFE
Proctor and Gamble's Family Home was an impactful activation site at Rio 2016. The “home away from home” for Olympians and their families offered a variety of complimentary services like laundry, make-overs, hair styling and hot shaves. The space gave a number of P&G's brands like Gillette, Covergirl, Tide and Pantene a place to shine and add value to the Olympic Game experience.
Proctor and Gamble's Family Home was an impactful activation site at Rio 2016. The “home away from home” for Olympians and their families offered a variety of complimentary services like laundry, make-overs, hair styling and hot shaves. The space gave a number of P&G's brands like Gillette, Covergirl, Tide and Pantene a place to shine and add value to the Olympic Game experience.
Canadian Tire brought a two-way experience to Rio with their Red Door. The surprise and delight activation allowed athletes competing in Rio to engage with fans back in Canada. A wooden door would open to a massive screen with camera and microphone with a mystery athlete or fan on the other side.
Canadian Tire
Canadian Tire brought a two-way experience to Rio with their Red Door. The surprise and delight activation allowed athletes competing in Rio to engage with fans back in Canada. A wooden door would open to a massive screen with camera and microphone with a mystery athlete or fan on the other side.
During the 2018 Olympic Games in PyeongChang Samsung created nine innovative showcases throughout South Korea. Among the experiences, Mission to Space VR A Moon for All Mankind, simulated lunar gravity as participants moved through the experience. Samsung showed off features of their Note8 phone and Spen (stylus),letting attendees create their own portraits. A Kids Lounge was also created allowing for immersive hands-on tech experiences.
Samsung
During the 2018 Olympic Games in PyeongChang Samsung created nine innovative showcases throughout South Korea. Among the experiences, Mission to Space VR A Moon for All Mankind, simulated lunar gravity as participants moved through the experience. Samsung showed off features of their Note8 phone and Spen (stylus),letting attendees create their own portraits. A Kids Lounge was also created allowing for immersive hands-on tech experiences.
In 2018, the Visa Everywhere Lounge hosted a number of client and employee events  at a luxury hotel in PyeongChang. Leveraging spectacular views as their backdrop, the lounge displayed torchesfrom all the past Olympic Games Visa had participated in. The brand also used the opportunity to demo three wearable payment devices. Activities included fortune telling and a perfume blending workshop.
VISA
In 2018, the Visa Everywhere Lounge hosted a number of client and employee events  at a luxury hotel in PyeongChang. Leveraging spectacular views as their backdrop, the lounge displayed torchesfrom all the past Olympic Games Visa had participated in. The brand also used the opportunity to demo three wearable payment devices. Activities included fortune telling and a perfume blending workshop.
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