PUT YOUR BRAND ON THE PODIUM
CBC/RADIO-CANADA IS THE OFFICIAL BROADCASTER OF PARIS 2024
The Olympic Games are the world's only true global, multi-sport, celebratory athletics competition, and is where the world gathers to compete, feel inspired, and be together. Paris 2024 promises to be a groundbreaking Olympic Games, and will be the first Olympics in history to achieve gender parity on the field of play. These Olympic Games will also be filled with new sports to bring in younger athletes and spectators, and, for the first time ever, will feature an Opening Ceremony that is not taking place in a stadium. More than 10,000 athletes will cross through the centre of Paris on boats along the Seine, creating an incredible backdrop for these Olympic Games.
Find out more about how you can be a part of this unifying event.
THE POWER OF THE OLYMPIC GAMES IN CANADA IS STRONG
71%
A25-54 tuned in to Tokyo 2020 (74% 2+) on English & French TV platforms*
157M
page views on CBC & Radio-Canada digital platforms, plus 43M video views and 11M hours streamed**
The Olympic Games are the world's only true global, multi-sport, celebratory athletics competition, and is where the world gathers to compete, feel inspired, and be together. Paris 2024 promises to be a groundbreaking Olympic Games, and will be the first Olympics in history to achieve gender parity on the field of play. These Olympic Games will also be filled with new sports to bring in younger athletes and spectators, and, for the first time ever, will feature an Opening Ceremony that is not taking place in a stadium. More than 10,000 athletes will cross through the centre of Paris on boats along the Seine, creating an incredible backdrop for these Olympic Games.
Associating your brand with the broadcast of the Olympic and Paralympic Games Paris 2024 on CBC/Radio-Canada means leveraging the strength and credibility of our multi-platform ecosystem, and the award winning expertise and creativity of our team.
I invite you to take advantage of this extraordinary showcase and become a partner.
HISHAM GHOSTINE
General Manager & Chief Revenue Officer
The Olympic Games Paris 2024 are fast approaching. We have created a space to share our plans, and showcase our capabilities to produce world-class coverage and partnerships.
Sources:
*Numeris TV Meter Data, Tokyo English and French Olympic stations, Jul 20-Aug 8, 2021, Total Hours per viewer, Total Canada, Co-viewing = 25-54 and 2+ in same HH
**Adobe Analytics, July 23 - August 8, 2021; includes Olympic content on CBC.ca, Radio-Canada.ca, CBC and SRC Sports/Olympics Apps, and on GEM and TOU.TV Web & App;
