Canada's Ultimate Challenge

Opportunities

CANADA'S ULTIMATE CHALLENGE

CBC brings you a brand new cross-Canada reality competition series with multi-platform partnership opportunities

SHOW DETAILS

6 teams of thrill-seeking Canadians compete in one-of-a-kind obstacles and heart pounding physical challenges. Mentored by 6 celebrity sport coaches with the nation as the backdrop, teams will need to use strategy, physical strength, teamwork and determination to get ahead and win this thrilling competition!

Production Period:
Starts mid June 2022 wraps up last week of July 2022

8 x 60 minute
Produced by: Insight Productions The Gurin Company

Hosts:
Nikki Reyes - sports television broadcaster
Craig McMorris - professional snowboarder and CBC Sports Analyst

Teams:
6 celebrity coaches + 6 teams of 4

Coaches:
Donovan Bailey - sprinting legend, two-time Olympic champion, and recent Order of Canada recipient

Waneek Horn-Miller - co-captain of the Canadian water polo Olympic team in Sydney; gold medal winner at the Pan Am games; the first Mohawk woman from Canada to compete in the Olympics; and advocate for Indigenous sport

Clara Hughes - six-time Olympic medallist in cycling and speed skating; mental health advocate; the only athlete to have won multiple medals in both summer & winter Olympics

Gilmore Junio – three-time Olympian in speed-skating; won his first ISU World Cup event in 2014 in Salt Lake City

Jen Kish - former captain of Canada's Olympic bronze medal-winning rugby sevens team; her team won the gold medal at the Pan Am Games held in Toronto in 2015

Luke Willson - NFL Super Bowl Champion with the Seattle Seahawks and competitive cyclist

3 Events per episode:
Solo (1 player from each team)
Tandem (2 players from each team)
Team (all players from each team)

Leaderboard Scoring:
Points based scoring system
Playoff eliminations (later episodes)

Audience Forecast A25-54:
133.0*

*Launch date, Schedule details/forecast, subject to change.
Production window: Client sponsorship confirmation required 4-6 weeks
before production based on integration scope.

THE AUDIENCE FOR YOUR BRAND

Composition based upon %A25-54 who watch
CBC or visited CBC.ca, Indexed to population A25-54

HHI > $150,000 112 index, Principal Shopper 111 index
Avid Sports + Recreation Viewers & Players 117 index, Consume Reality TV content on diverse screens/ devices in a month 111 index
Female 59% and Male 41%

Male/Female Skew Source: Numeris TV Meter Data, %Ind 2+ AMA (000) Comp CBC M-F,Su 2a-2a and indexed to Total
TV M-Su 2a-2a, Fall 2020 Oct 5 – Dec 13, 2020, Cume reach Ind 2+ and A25-54 Total Canada. Vividata
Fall 2021 (SRC/CBC) A25-54, Gustavson Brand Trust Index 2020.

Get in touch with your IAL to get involved.

 

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