CBC brings you a brand new cross-Canada reality competition series with multi-platform partnership opportunities
6 teams of thrill-seeking Canadians compete in one-of-a-kind obstacles and heart pounding physical challenges. Mentored by 6 celebrity sport coaches with the nation as the backdrop, teams will need to use strategy, physical strength, teamwork and determination to get ahead and win this thrilling competition!
8 x 60 minute Produced by: Insight Productions The Gurin Company
Hosts: Nikki Reyes - sports television broadcaster Craig McMorris - professional snowboarder and CBC Sports Analyst
Teams: 6 celebrity coaches + 6 teams of 4
Coaches: Donovan Bailey - sprinting legend, two-time Olympic champion, and recent Order of Canada recipient
Waneek Horn-Miller - co-captain of the Canadian water polo Olympic team in Sydney; gold medal winner at the Pan Am games; the first Mohawk woman from Canada to compete in the Olympics; and advocate for Indigenous sport
Clara Hughes - six-time Olympic medallist in cycling and speed skating; mental health advocate; the only athlete to have won multiple medals in both summer & winter Olympics
Gilmore Junio – three-time Olympian in speed-skating; won his first ISU World Cup event in 2014 in Salt Lake City
Jen Kish - former captain of Canada's Olympic bronze medal-winning rugby sevens team; her team won the gold medal at the Pan Am Games held in Toronto in 2015
Luke Willson - NFL Super Bowl Champion with the Seattle Seahawks and competitive cyclist
3 Events per episode: Solo (1 player from each team) Tandem (2 players from each team) Team (all players from each team)
Leaderboard Scoring: Points based scoring system Playoff eliminations (later episodes)
Audience Forecast A25-54: 133.0*
*Launch date, Schedule details/forecast, subject to change.
THE AUDIENCE FOR YOUR BRAND
Composition based upon % A25-54 who watch CBC or visited CBC.ca, Indexed to population A25-54
Male/Female Skew Source: Numeris TV Meter Data, %Ind 2+ AMA (000) Comp CBC M-F,Su 2a-2a and indexed to Total TV M-Su 2a-2a, Fall 2020 Oct 5 – Dec 13, 2020, Cume reach Ind 2+ and A25-54 Total Canada. Vividata Fall 2021 (SRC/CBC) A25-54, Gustavson Brand Trust Index 2020.
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