CBC brings you a brand new cross-Canada reality competition series with multi-platform partnership opportunities
6 teams of thrill-seeking Canadians compete in one-of-a-kind obstacles and heart pounding physical challenges. Mentored by 6 celebrity sport coaches with the nation as the backdrop, teams will need to use strategy, physical strength, teamwork and determination to get ahead and win this thrilling competition!
Production Period: Starts mid June 2022 wraps up last week of July 2022
8 x 60 minute Produced by: Insight Productions The Gurin Company
Hosts: Nikki Reyes - sports television broadcaster Craig McMorris - professional snowboarder and CBC Sports Analyst
Teams: 6 celebrity coaches + 6 teams of 4
Coaches: Donovan Bailey - sprinting legend, two-time Olympic champion, and recent Order of Canada recipient
Waneek Horn-Miller - co-captain of the Canadian water polo Olympic team in Sydney; gold medal winner at the Pan Am games; the first Mohawk woman from Canada to compete in the Olympics; and advocate for Indigenous sport
Clara Hughes - six-time Olympic medallist in cycling and speed skating; mental health advocate; the only athlete to have won multiple medals in both summer & winter Olympics
Gilmore Junio – three-time Olympian in speed-skating; won his first ISU World Cup event in 2014 in Salt Lake City
Jen Kish - former captain of Canada's Olympic bronze medal-winning rugby sevens team; her team won the gold medal at the Pan Am Games held in Toronto in 2015
Luke Willson - NFL Super Bowl Champion with the Seattle Seahawks and competitive cyclist
3 Events per episode: Solo (1 player from each team) Tandem (2 players from each team) Team (all players from each team)
Leaderboard Scoring: Points based scoring system Playoff eliminations (later episodes)
Audience Forecast A25-54: 133.0*
*Launch date, Schedule details/forecast, subject to change. Production window: Client sponsorship confirmation required 4-6 weeks before production based on integration scope.
THE AUDIENCE FOR YOUR BRAND
Composition based upon %A25-54 who watch CBC or visited CBC.ca, Indexed to population A25-54
Male/Female Skew Source: Numeris TV Meter Data, %Ind 2+ AMA (000) Comp CBC M-F,Su 2a-2a and indexed to Total TV M-Su 2a-2a, Fall 2020 Oct 5 – Dec 13, 2020, Cume reach Ind 2+ and A25-54 Total Canada. Vividata Fall 2021 (SRC/CBC) A25-54, Gustavson Brand Trust Index 2020.
Get in touch with your IAL to get involved.
Please know that cookies are required to operate and enhance our services. We value your privacy. If you are not comfortable with us using this information, please review your settings before continuing your visit.