Native advertising products allow clients to reach their target audience with content marketing solutions within the high-reaching CBC.ca environment. Native ads run prominently on CBC's high-traffic homepage and select content area index pages, appearing in the 6th tile position. Native tiles can be used to drive traffic to a client's content on their own digital assets or their content can be hosted in partner spaces on CBC.ca. Turnkey creative services are offered to produce custom written, video and multi-media content solutions for advertisers who do not have their own content. CBC also offers sponsorship of existing entertainment, lifestyle and sports content, which can be organized strategically around a client's particular marketing goal.