COUNTDOWN CLOCKS

Television

This high-impact format is ideal for grabbing the viewer's attention and airs adjacent to selected Radio-Canada programs. The client's brand will be the point of focus until the return to program time. Available in :10, :15 or :30 sec formats with both standard or custom frames, the countdown format allows a tie-in with programming. It also offers an array of creative possibilities for promoting your brand.


30-SEC. OPENING COUNTDOWN (Network)


  • Your spot will air inside a frame that displays the seconds remaining to the commercial break.
  • Positioned before the start of a prime-time show in an isolated 30-second break.
  • For NETWORK broadcast only.

30-SEC. AND 15-SEC. RETURN COUNTDOWN


  • Spot airs inside a frame that displays the seconds remaining to the commercial break.
  • Positioned at the end of a commercial break before the show resumes.
  • For NETWORK or SELECTIVE broadcast.


Deliver your brandsell spot via the usual procedure and it will be automatically resized and inserted in the selected frame.

 

CHOOSE A FRAME THAT SUITS YOUR CAMPAIGN

CUSTOM CREATIVE FRAME

Leverage the creative area, and even the countdown digits themselves, to make an even bigger impact.

Production costs: $1,000
(may be adjusted if the requested concept is more complex).

The creative content for this countdown is produced by our in-house teams.

  • Only the creative area may be leveraged. The grey bands above and below the ad must remain neutral.
  • The countdown digits can be customized and made to interact with the content in the creative area.
  • Images can be static or animated.*
  • Logos, taglines, URLs or other copy are not permitted.

*The animation must be created by the Media Creativity team specifically for the countdown. No promotional videos are allowed.

Your production request and related material must be received by your sales rep no later than 10 business days before your broadcast date.

Creative Brief

  • Description of desired concept
  • Any creative instructions that Radio-Canada must follow
  • Brandsell spot that will run in the custom creative frame (if available)

Visuals

  • PSD or EPS (layered), TIFF, PICT, TGA or JPEG (minimal compression)
  • 1920x1080 pixels, 72 dpi (if cropping is required, provide a higher-resolution still)

Send your material to coordo_cm@radio-canada.ca at least 10 business days before the first broadcast.

CREATIVE FRAME WITH LOGO

Add your logo and even your brand colours to the countdown frame to boost your visibility.

Production costs: $350


Frame customization is done by our in-house teams.

  • Static logo only.
  • Taglines, URLs or other copy/visuals are not permitted.
  • The logo area is 160 pixels wide. A vertical logo is recommended.
  • All colours are allowed, except for the shades of fuchsia used for the ICI TÉLÉ brand.

ICI TÉLÉ Color

Logo

EPS or AI vector file, transparent background, RGB mode

Colour

A reference in RGB, HEX or CMYK format may be provided

Send your material to coordo_cm@radio-canada.ca at least 5 business days before the first broadcast.

REGULAR FRAME

Prime positioning, while keeping it simple.

No production costs




 

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