Can the tangible impact of a TV ad campaign be demonstrated?
Absolutely. By working closely with Belron for its Lebeau windshield and auto glass banner and by establishing precise performance vectors, we demonstrated that it was not just possible to quantify the direct impacts of an advertising investment, but best of all, to generate sales and contribute to a company’s growth. In fact, the company decided to do exactly the same thing the next year, with measurable success.
In short, a solid, credible partnership that proves that creativity can take many forms.
Bref, un partenariat solide et crédible qui prouve que la créativité peut prendre de multiples formes.