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Television Commercial Material - Delivery procedure

Delivery Procedure and Technical Specifications

Radio-Canada contact information:
codepub@radio-canada.ca
514 597-4244

CBC contact information:
pmgcommercialmanagement@cbc.ca

Please see technical specifications below and include the following information in your email:

  • File name
  • Advertiser name
  • Commercial ID (AdID / ISCI)*
  • Commercial Title
  • Product advertised
  • Commercial length
  • Confirmation that the spot is CC
  • Telecaster # **

*All files MUST have a commercial ID (AdID / ISCI). This same code must appear and match up with the information on the traffic instructions. (sent to diffusion.commerciale@radio-canada.ca)

**If the file is not approved by the telecaster you MUST include in your email "Please provide to Code Publicitaire for approval".

 

Technical Specifications

File Structure
The file content should comply with the following structure:

TIME CODE DURATION AUDIO VIDEO
09:59:57:00 2 sec Silence Slate
09:59:59:00 1 sec Silence Black
10:00:00:00 --- Commercial Commercial
--- 1 sec Silence Black


Minimum information to include in the slate:

  • Advertiser name
  • Commercial title
  • Commercial duration
  • Production date

 

File naming convention
The file name should include the following information:

ORDER ELEMENT DESCRIPTION
1st Date Expected first broadcast date (DDMM)
2nd Studio Name of the company providing the commercial (studio)
3rd Advertiser Name of the advertiser who appers in the commercial
4th Description Commercial title
5th Duration Commercial duration given in seconds ex: 15, 30, 60


Additionally:

  • All fields in the file name must be separated by an underscore "_"
  • The file name must not contain special accents, characters or code, as well as no spaces

 

FILE SPECIFICATIONS  
    Video  1920x1080, 4:2:2 with 8/10 quantizing (per SMPTE ST 274 : 2008)
 Constant 29.97 frames/sec interlaced, upper field first
 Safe title zone: 90% height and width of the full HD picture
 Colour space in compliance with Rec. ITU-R BT.709
   Audio   PCM, 48kHz, 24-bit, -2dBTP Max
 An audio mix ranging from 2 tracks (stereo) up to 6 tracks (5.1) and a stereo mix for DV
 Track allocation: 1:L 2:R 3:C 4:LFE 5:Ls 6:Rs 7:DV-L 8:DV-R
 Integrated commercial loudness: -24LKFS +/-1LU (measured using UIT-R BS. 1770-3 algorithm)
 Described Video (DV)  If no DV is available, a stereo mix of the commercial is required on tracks 7 and 8
Lip Sync  1 field maximum tolerable sound and picture misalignment
Time Code   Present, drop frame mode, continous (from start to end - not visible on screen)

 

It is important to note that all commercials must be closed-captioned (.scc files or embedded into video file)
(required by the CRTC)

FILE WRAPPER VIDEO CODING AUDIO CODING TIME CODING CLOSED CAPTION
MXF (.mxf) XD CAM HD422 @ 50Mbps PCM Per SMPTE ST 377-1:2011 CEA-608 type encapsulated into CEA-708 type data, carried in ANC per SMPTE ST 436:2006, 8 bit coding
Quick Time (.mov) XD CAM HD422 @ 50Mbps PCM Present in the file, not on the screen Shall be carried in the .mov file

 

 

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