CBC English Television Commercial Material - Agency Traffic Deadlines

Regular Deadlines, Movie Deadlines Lottery Deadlines and Contacts

CBC English Television Commercial Material - Delivery Procedure (PDF)

Delivery Procedure and Technical Specifications

Material and scripts to be sent to the following:

CBC accepts delivery of commercial material through MIJO, Extreme Reach, Yangaroo (DMDS), Javelin, Lamajeure and Comcast. CBC also accepts delivery of commercial material through our own internal FTP site on a case-by-case basis.

Please send all correspondence or inquiries to pmgcommercialmanagement@cbc.ca

CBC requires Telecaster (TVB) approval for all commercials airing on CBC owned and operated Television stations. All commercial material must have Telecaster approval prior to air date.

Effective September 1, 2014, all advertising material is required to have Closed Captioning.
Material, traffic instructions and Telecaster approval should be made available 5 days prior to the first broadcast date whenever possible.

Revised commercial scheduling changes will be made within 48 hours, provided that the material, scheduling instructions and Telecaster approval information are on hand.


Regular Deadlines:

CALENDAR DAY PLAYLIST DEADLINE TIER TIME
Monday Tuesday All + Specialty 12:00 ET
Tuesday Wednesday All + Specialty 12:00 ET
Wednesday Thursday and Friday All + Specialty 12:00 ET
Thursday Saturday and Sunday All + Specialty 12:00 ET
Friday Monday All + Specialty 12:00 ET

 

Movie and Lottery Deadlines:

CALENDAR DAY LOG DEADLINE TIER
Regular:
Monday to Friday
Saturday and Sunday
12:00 ET day of broadcast
12:00 ET Friday
All + Specialty
Long Weekends:
Holiday Monday
Holiday Friday
12:00 ET Thursday
12:00 ET Wednesday
All + Specialty

 

Playlist Traffic Contacts:

STATION CALL LETTERS AND (CITY) EMAIL ADDRESS
CBC Network CBCNetwork.Traffic@cbc.ca
CBC News Network NewsNetwork.Traffic@cbc.ca
Documentary Channel docutraf@cbc.ca
Regional - CBC Ontario CBCOntario.Traffic@cbc.ca
Regional - CBC Pacific CBCPacific.Traffic@cbc.ca
SELECTIVE STATIONS:  
CBCT Charlottetown CBCT.Traffic@cbc.ca
CBHT Halifax CBHT.Traffic@cbc.ca
CBAT Fredericton CBAT.Traffic@cbc.ca
CBNT Newfoundland CBNT.Traffic@cbc.ca
CBMT Montreal CBMT.Traffic@cbc.ca
CBOT Ottawa CBOT.Traffic@cbc.ca
CBET Windsor CBET.Traffic@cbc.ca
CBLT Toronto CBLT.Traffic@cbc.ca
CBWT Winnipeg CBWT.Traffic@cbc.ca
CBKT Regina CBKT.Traffic@cbc.ca
CBRT Calgary CBRT.Traffic@cbc.ca
CBXT Edmonton CBXT.Traffic@cbc.ca
Commercial Delivery Inquiries pmgcommercialmanagement@cbc.ca

 

 

Please know that cookies are required to operate and enhance our services. We value your privacy. If you are not comfortable with us using this information, please review your settings before continuing your visit.