RESEARCH: THE POWER OF THE OLYMPIC GAMES


RESEARCH: THE POWER OF THE OLYMPIC GAMES
CBC & Radio-Canada DIFFUSEUR OFFICIEL CANADIEN 

No other event comes close to the incredible reach of the Olympic Winter Games in Canada!

  • The Olympic Winter Games is the top ranked TV event watched amongst A25-54, in front of the Stanley Cup Finals and the Super Bowl

  • Sochi 2014 reached 97% of Canadians

  • CBC and Radio-Canada Olympic Games websites generated over 11 million Page Views per day during the Sochi Olympic Games

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Be a part of a Cultural Phenomeon
Sochi Olympic Shares, % Share of English TV, A25-54
Sochi Olympic Shares, % Share of French TV, A25-54
Cbc.ca Olympics Visitors
Radio-Canada.ca Olympics Visitors
Olympics Consumers are Digitally Engaged
Brand Recognition