Rio 2016 Olympic Games





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CBC & Radio-Canada Media solutions RIO 2016 Olympic Games Newsletter | RIO 2016 ON CBC/RADIO-CANADA BECOMES MOST-WATCHED SUMMER OLYMPIC GAMES IN CANADIAN HISTORYMost watched events on CBCCBC & Radio-Canada Media Solutions
 




To get your Brand associated with the largest audience and most exciting sports content available, please contact your client sale support
CBC & Radio-Canada Media solutions RIO 2016 Olympic Games Newsletter Day 12 August 17th | Do Not MissTo get your Brand associated with the largest audience and most exciting sports content available, please contact your client sale support | CBC & Radio-Canada Media solutions
 




To get your Brand associated with the largest audience and most exciting sports content available, please contact your client sale support
CBC & Radio-Canada Media solutions RIO 2016 Olympic Games Newsletter Day 10 August 15th | 86% of Canadians have followed the Rio 2016 Olympic GamesDo Not MissTo get your Brand associated with the largest audience and most exciting sports content available, please contact your client sale support | CBC & Radio-Canada Media solutions
 




To get your Brand associated with the largest audience and most exciting sports content available, please contact your client sale support
CBC & Radio-Canada Media solutions RIO 2016 Olympic Games Newsletter Day 5 August 10th | A UNIFYING EVENTDo Not MissTo get your Brand associated with the largest audience and most exciting sports content available, please contact your client sale support | CBC & Radio-Canada Media solutions
 




To get your Brand associated with the largest audience and most exciting sports content available, please contact your client sale support
CBC & Radio-Canada Media solutions RIO 2016 Olympic Games Newsletter Day 3 August 8th | 13.4 Million Canadians tuned in to the 2016 Rio Opening CeremonyDo Not MissTo get your Brand associated with the largest audience and most exciting sports content available, please contact your client sale support | CBC & Radio-Canada Media solutions
 




To get your Brand associated with the largest audience and most exciting sports content available, please contact your client sale support
CBC & Radio-Canada Media solutions RIO 2016 Olympic Games Newsletter Day 0 August 5th | CHEER THE WORLD 1.8 million Canadians tuned in to watch the Women's Canada Soccer Team open the Rio 2016 Olympic Games with a victoryDo Not MissTo get your Brand associated with the largest audience and most exciting sports content available, please contact your client sale support | CBC & Radio-Canada Media solutions
 




TOP 5 REASONS WHY THE RIO 2016 OLYMPIC GAMES WILL BE ONE OF THE BIGGEST EVENTS OF THE SUMMER
RIO - CBC/Radio-Canada 
  1. The weather across Canada may be at its nicest in August, but that doesn't mean that Canadians don't enjoy staying in and watching TV during the summer. As witnessed by the massive success of the 2015 Pan Am Games in Toronto, Canadians are passionate about the summer sport movement, which is why the Olympic Games are the second most watched television event across all sporting and entertainment events, behind only the Winter Olympics!

  2. Sport is one of the few television events left where viewers adapt their schedule to watch live. During Sochi 2014, 56% of Canadians changed their daily schedule 3 or more times to consume Olympic content. A conducive time zone with Rio means more Canadians have the opportunity to watch live sport on TV in primetime, including 2 new sports for 2016; Golf and Rugby. This is great news for rugby fans, as both Canada's men's and women's rugby sevens teams won gold at the 2015 Pan Am Games. There are high hopes for both teams going into Rio 2016!

  3. Over the course of the London Olympic Games, more than 95% of the population tuned in to watch the games.

  4. With an increased focus on digital innovation, you can expect an enhanced digital offering come Games time including an improved digital player for live streaming, over 4,000 hours of streamed content, two apps dedicated to CBC/Radio-Canada's coverage of Rio 2016 and partnerships with the most influential social media platforms to extend the reach of CBC/Radio-Canada's coverage of the Olympic Games to an even more diverse audience in more ways.

  5. Canadians trust CBC/Radio-Canada to bring them the very best coverage of high-performance sport, including the Pan Am Games, the Commonwealth Games and of course the Olympic Games. Whether it is on TV, online, radio or mobile, Canadians can expect best-in-class coverage of the events that matter to them. We'll be watching on every platform as Team Canada's 38 medal hopefuls go for gold, will you?