RESEARCH: IMPACT OF VIDEO ADS


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RESULTS 
Which type of advertisement yields a higher impact on sales and engagement? Digital vs. TV 
20,000 ADVERTISEMENTS, 2500 Aussies 
Result: screen coverage (the percentage of a screen occupied by an ad) was highly correlated to attention and sales 
Maximum screen coverage = maximum effectiveness 
You don't want clutter, because it distracts from your message. 
Result: The more attentive and actively engaged consumers are, the more effective the ad. 
Active viewing 
Sales impact 
Results: TV ads offer 100% visibility, 100% of screen coverage,100% of the time!