PROGRAMMATIC 2018


​Better data = better targeting​​

CBC.CA & RADIO-CANADA.CA
Every month, Radio-Canada and CBC reach 20.5 million unique visitors. THIS IS 67% of canadian web users*. DISPLAY: Industry leading Viewabilty Rates (80%+), VIDEO: Upwards of 95% video viewability and completion rates (95%), INVENTORY: Over 500 million impressions are available each month, divided into several categories, FRAUD FREE: fraud detection and prevention measures are in place, BRAND SAFETY: High quality premium content that is safe for your brands.
Every month, Radio-Canada and CBC reach 20.5 million unique visitors. THIS IS 67% of canadian web users* 
DISPLAY: Industry leading Viewabilty Rates (80%+), VIDEO: Upwards of 95% video viewability and completion rates (95%), INVENTORY: Over 500 million impressions are available each month, divided into several categories, FRAUD FREE: fraud detection and prevention measures are in place, BRAND SAFETY: High quality premium content that is safe for your brands 
CBC.CA
Site highlights: 85%+ viewability ROS, Inventory highlights: ROS, Homepage, News, Sports, Comedy, Lifestyle, Arts, Entertainment, Radio & Music. OTT inventory available on web, iOS, Android and connected device as well as DAI driven broadcast live feed. ACCESS: PMP via Index Exchange, PG via Adx, Budgeted Deals via Index Exchange and CBC.ca is Ads.txt enabled and TAG certified. On average each month, CBC.ca reaches 17.5 million unique visitors* In Canada. 63% of CBC.ca's Unique Visitors* are 25-54 (i:126).
Site highlights: 85%+ viewability ROS, Inventory highlights: ROS, Homepage, News, Sports, Comedy, Lifestyle, Arts, Entertainment, Radio & Music. OTT inventory available on web, iOS, Android and connected device as well as DAI driven broadcast live feed. ACCESS: PMP via Index Exchange, PG via Adx, Budgeted Deals via Index
Exchange and CBC.ca is Ads.txt enabled and TAG certified 
On average each month, CBC.ca reaches 17.5 million unique visitors* In Canada. 63% of CBC.ca's Unique Visitors* are 25-54 (i:126) 
RADIO-CANADA.CA
Radio-Canada.ca : MORE THAN: 44.3 MILLION PAGE VIEWS. 1.6 million monthly uv** via desktop.
Radio-Canada.ca : MORE THAN: 44.3 MILLION PAGE VIEWS. 1.6 million monthly uv** via desktop 
DMP AT CBC RADIO-CANADA
As the national public broadcaster, CBC/Radio-Canada makes it a priority to connect with Canadians. The data collected when you visit our website or click on our digital ads is used to show you future ads that match your interests. RANKED 6TH AMONG ALL ONLINE PROPERTIES! Data that is collected is anonymized to prevent anyone from being re-identified. TRANSPARENCY + DATA COLLECTION + OPTIMIZATION.
As the national public broadcaster, CBC/Radio-Canada makes it a priority to connect with Canadians. The data collected when you visit our website or click on our digital ads is used to show you future ads that match your interests. RANKED 6TH AMONG ALL ONLINE PROPERTIES! Data that is collected is anonymized to prevent anyone from being re-identified. 
TRANSPARENCY + DATA COLLECTION + OPTIMIZATION 
PILLARS OF AUDIENCE TARGETING AT CBC/RADIO-CANADA
1st party data, buy direct or programmatic.
1st party data, buy direct or programmatic, DMP (Data Management Platform)