CBC/Radio-Canada Announces Partnership Opportunities Ahead of 2017 Content Initiatives

The public broadcaster has secured CIBC as first partner of Canada's 150th Anniversary
CANADA 150 - 2017 

June 29, 2016 – CBC/Radio-Canada is putting the national public broadcaster at the heart of Canada's 150th celebrations, helping inspire our nation to define itself for a new century.

This milestone 360-degree initiative will provide a unique and comprehensive platform for advertisers looking to connect with Canadians. “2017 will be an important achievement in the history of our country,” said Jean Mongeau, General Manager & Chief Revenue Officer with CBC & Radio-Canada Media Solutions. “Building on national pride has become an increasingly important marketing strategy for many Canadian brands, and we are excited to be able to share our impressive slate of content with advertisers through integrated, multi-platform partnership opportunities. As the number one media brand in Canada according to the latest Ipsos-Reid survey, and the leader in Canadian content production, CBC/Radio-Canada will lead the way in Canada's 150th birthday celebrations.”

CBC & Radio-Canada Media Solutions has already secured CIBC as their first partner, one year out from the big celebration. “CIBC's and Canada's shared 150th anniversary is such a rare and momentous occasion. Working with an iconic Canadian media partner like CBC is a natural fit, and a truly authentic Canadian rallying place to bring these celebrations to life from coast-to-coast-to-coast,' said Rob Assimakopoulos, Chief Marketing Officer, CIBC. “This partnership will help us create a storytelling platform that will offer Canadians a memorable and emotional experience as we come together to share our immense national pride.”

Multi-platform national partnerships for CBC/Radio-Canada's 2017: Canada 150 content and celebrations are currently available, along with customized opportunities in both English and French marketplaces.

CBC/Radio-Canada will also be the Official Broadcast Partner of SESQUI, a Signature Initiative of Canada 150, poised to lead the celebrations in Canadian communities in 2017. SESQUI is an immersive media touring experience that will travel across the country in 2017, engaging Canadians through an original 360° film, interactive content, live events, online activities and education programs showcasing the best in Canadian culture and innovation. Together CBC/Radio-Canada and SESQUI can build comprehensive solutions for brands looking to participate in our country's milestone anniversary.

CBC/Radio-Canada is creating a full slate of 2017-themed multi-platform programming, including documentaries, news specials, radio programs, kids programs, entertainment and arts specials, and innovative digital and VR programming.

Highlights include:

CANADA: THE STORY OF US, an epic ten-part television history series that tells the extraordinary story of the people, places and events that have shaped our country. The series will combine fact-based drama with stunning CGI animation, and feature interviews with Canada's most important national figures. (CBC, produced by Bristow Global Media)

BECOMING CANADIAN, a digital-first series that will focus on stories from the 250,000 new Canadians who will take the Oath of Citizenship this year (CBC, produced by Antica Productions and eOne)

TRUE NORTH CALLING, a new series that will introduce Canadians to the north in a new and modern way by following compelling, resourceful, Aboriginal and non-Aboriginal young Canadians living across the Arctic. (CBC, produced by Proper Television)

EXTRAORDINARY CANADIANS, biographies of eminent Canadians, including Glenn Gould, Rene Levesque, Big Bear and Tommy Douglas, as told by Canada's greatest writers (CBC, produced by PMA Productions)

A one-hour THIS HOUR HAS 22 MINUTES SPECIAL, which combs Canada's past and present through the always-hilarious 22 Minutes lens. (CBC, produced by DHX Media)

LA GRANDE TRAVERSÉE, a television adventure series that gives ten young adventurers the opportunity to recreate the epic ocean voyage of the settlers from France to Quebec, on a classic three-mast yacht. (Radio-Canada, co-production with Les Productions Rivard & Zone 3)

STANLEY VOLLANT: DE COMPOSTELLE À KUUJJUAK, in collaboration with Radio-Canada's regional centres, a two-part mini-series that tells the story of Stanley Vollant, the first Indigenous surgeon in Quebec, known for his walk, Innu Meshkenu, which aims at raising Indigenous people's awareness of healthy living. (Radio-Canada, produced by Nova Média)

*Complete programming information and broadcast schedules to be announced at a later date.

For further information, or to request interviews, contact CBC/Radio-Canada:
Marie-Andrée Gélinas– Director, Business-to-Business Marketing & Communications, CBC & Radio-Canada Media Solutions (interim)
Office: (514) 597-7497
Email: marie-andree.gelinas@radio-canada.ca