2015 Media Forum


​Many of you asked for the presentations. Even better, we've made the video and the presentations available for all 3 sessions. Feel free to view again and share!​


Speaker Biographies:

Bob Hoffman, Author, Speaker, Partner, Type A LLC, Marketers Are From Mars, Consumers Are From New Jersey

Bob Hoffman is an author, speaker, and partner in Type A Group, LLC, a company that advises marketers, advertisers and media. He is author of "Marketers Are From Mars, Consumers Are From New Jersey" , selected as #1 advertising "Hot Prospect Release" at Amazon. Bob’s previous book, "101 Contrarian Ideas About Advertising” was Amazon’s #1 selling advertising book. Bob’s blog, "The Ad Contrarian" was named one of the world's most influential advertising and marketing blogs by Business Insider. In 2012, Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club. Bob founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He retired from Hoffman/Lewis in 2013. Previously, Bob was CEO of Mojo USA and president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, and AT&T. He has served on several boards including the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences. Bob is a frequent speaker at industry conferences, business meetings, and advertising and media events.

Pierre Bélanger, Professor, University of Ottawa, The Multi-Screen Media Ecosystem

Pierre C. Bélanger is Full Professor at the Department of Communications at the University of Ottawa where he specializes in Canadian media and telecommunications industries. A former Director of New Media for Radio-Canada and Chief Advisor for New Media Development with Astral, he frequently analyzes and comments on Canadian broadcasting and telecommunications policies and developments. He is the recipient of the University of Ottawa's Excellence in Education Award for the quality of his instruction and research programs and well as University of Montreal's Graduate of Merit Award for exemplary contribution to the advancement of society.

Mark Ritson, Associate Professor, Melbourne Business School, Why Social Media is Over-rated, Digital Marketing is Out-dated and why integration is the big word for 2016

Mark Ritson is an Associate Professor at Melbourne Business School. Prior to moving to Australia, Ritson taught marketing on the MBA programs at London Business School (best teacher 2002), MIT Sloan (best teacher 2009) and the University of Minnesota. Ritson is an experienced consultant with global clients including J&J, McKinsey, Amgen, Ericsson, Unilever, Baxter, De Beers and LVMH. He has published in the Journal of Consumer Research, Harvard Business Review and Sloan Management and his column for Marketing Week has won him the PPA Business Columnist of the Year award on three occasions in the UK. He is an avid sceptic of any and all forms of marketing communication and finds the current obsession with social media deeply troubling and the preponderance of "digital strategy" a contradiction in terms.


Media Forum 2015
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