September 14, 2016 – The CBC & Radio-Canada Media Solutions group is pleased to announce that it has reached a partnership agreement with Groupe Média TFO that will see the public broadcaster's national sales team become the sales representatives for TFO's brands and platforms in Canada. The partnership will come into effect this Fall, and will include national sales of TFO broadcast and all of its respective digital platforms, including; TFO.org, Idéllo.org, edululu.org and BRBRTFO.com.
Based in Toronto, Groupe Média TFO is a premium destination for kids, teens and women with children, producing and distributing a wide range of cultural and educational content in French for television, digital platforms, and social media.
“Groupe Média TFO is happy to have a team of experts at CBC & Radio-Canada Media Solutions to ensure the marketing success of its TV and digital platforms," says Glen O'Farrell, President and CEO, Groupe Média TFO. "This partnership will, more than ever, make TFO an accessible media platform for creative advertising projects.”
“Groupe Média TFO is a valuable addition to our media brand portfolio”, says Jean Mongeau, General Manager and Chief Revenue Officer, CBC & Radio-Canada Media Solutions. “The media landscape is constantly evolving and this partnership is part of our commitment to be a player and a leading strategic resource for our advertising partners.”
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
About Groupe Média TFO
On the leading edge of digital learning, Groupe Média TFO is a premium destination for children and those who want a stimulating experience and access to award-winning educational and innovative content in French.
For further information, please contact:
Marie-Andrée Gélinas – firstname.lastname@example.org / 514-597-4160
Carole Nkoa – email@example.com / 416-968-8313