Sport Chek/Sports Experts partnered with CBC to produce a branded content experience called The Olympians, showcasing the profiles of 32 Olympic athletes through a fully interactive parallax website which boasted over 250 clickable pieces of extra content.
The site was updated daily, in real-time, with pictures and videos coming in directly from Sochi as well as Olympic medal indicators on each athlete profile as they’re awarded.
Several social features allowed users to share content and send their words of encouragement to their favourite athletes using the campaign’s #whatittakes.
To facilitate online purchase of the #whatittakes Olympics Collection, hot spots were embedded on images of the Olympians wearing the product. With a simple click, users were engaged in the product purchase funnel.