CBC & RADIO-CANADA #1 MEDIA BRAND IN CANADA


CBC & RADIO-CANADA #1 MEDIA BRAND IN CANADA
IPSOS - CBC & Radio-Canada SOLUTIONS MÉDIA 

April 28, 2016 – An Ipsos survey released earlier this year revealed CBC's influence has grown over the past year - moving up two spots to 11th spot on the list - making CBC the second Canadian brand after Tim Hortons.

The Most Influential Brands Study examines five key dimensions that define and determine the most influential brands in Canada, including Corporate Citizenship, Engagement, Leading Edge, Presence, and Trustworthiness. Gen X and Millennials are the key groups where influence grew the most, to which we can attribute overall increase. Its influence grew among key groups including Millenials (from #32 to #28), GenX (from #23 to #13) and Boomers (from #6 to #5). Overall, CBC was almost twice as influential compared to the average brand, scoring at 198 versus 100 as the average in the index.

Radio-Canada has been seen as an increasing influential brand as well as it was ranked the 8th most influential brand in Quebec, moving up from #9 in 2014. The survey showed that similar to CBC, Radio-Canada also excels in trust and corporate citizenship.

“As the #1 most influential media brand in Canada, CBC/Radio Canada strives to make relevant connections with Canadians everywhere, every moment of everyday,” says Jean Mongeau, General Manager & Chief Revenue Officer for Media Solutions, CBC/Radio-Canada. “CBC/Radio-Canada engages Canadians via broadcast, radio, digital, social and in their communities from coast to coast to coast.”

For brands, there is an advantage in partnering with CBC/Radio-Canada. There is phenomenal reach across Canada in both French and English and across all platforms. Additionally, it can help build influence and drive preference, as the most credible advertising comes from the sources that you trust.

About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

A space for us all is CBC/Radio-Canada's new strategy to modernize the public broadcaster and ensure that it continues to fulfill its mandate for Canadians and for future generations. Through to 2020, it will increase its investment in prime time television programming, and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.

For further information, or to request interviews, contact CBC/Radio-Canada:
Marie-Andrée Gélinas – Director, Marketing and Business to business communications, CBC & Radio-Canada Media Solutions (interim)
Office: (514) 597-7497
Email: marie-andree.gelinas@radio-canada.ca