Communications Promotional spot

Communications Promotional materials refers to creative developed by CBC/ICIRadio-Canada to promote a program. This format can include a sponsor logo tag.​​

Available on      ICI TÉLÉ      ICI ARTV      ICI EXPLORA           ICI RDI      CBC      CBC NEWS NETWORK      DOCUMENTARY CHANNEL​

LOWER THIRD

This static or animated format consists of a branded graphic appearing along the bottom of the screen, during a program. A brand logo/image, message or website address can be added. Lasts up to 10 seconds.​​

​Available on      ICI TÉLÉ      ICI ARTV      ICI EXPLORA       CBC     

SPONSORSHIP BILLBOARD

​​Available on      ICI TÉLÉ      ICI ARTV      ICI EXPLORA      CBC      CBC NEWS NETWORK      DOCUMENTARY CHANNEL​

CLOSED-CAPTIONING BILLBOARD

These standard closed-captioning messages allow sponsors to present programs featuring subtitles for the hearing impaired. Lasts :10 seconds. Premium positioning.​​​

​​Available on      ICI TÉLÉ      ICI ARTV      ICI EXPLORA      ICI RDI      CBC NEWS NETWORK      DOCUMENTARY CHANNEL      CBC​

PREMIUM ACCESS

​​Available on      ICI TÉLÉ      ICI ARTV      ICI EXPLORA      ICI RDI      ICI RADIO-CANADA.CA      ICI TOU.TV ​​

COUNTDOWNS

This is a short message, framed in a square, broadcast before the beginning of program or at the end of a break. Seconds count down the beginning of the show. This format enables us to elaborate a customized creative concept specifically for this solo spot.​

Available on      ICI TÉLÉ      ICI ARTV      ICI EXPLORA      ICI RDI​

FLASH AD

This 5-second message is broadcast at the end of an advertising block, just before the subtitling panel. Only available for broadcast, these ads boost campaign impressions (at a low cost) with a short and persuasive message. It’s also highly effective for driving users to the web. Not a traditional format!​​

​​Available on      ICI TÉLÉ     

WEATHER BOARD

The weather board can include a static logo on the lower right corner of the screen. This sponsored board presents the weather Nationally across Canada. ​​

​​Available on​​      ICI TÉLÉ      ICI RDI      CBC NEWS NETWORK              ​​

CUSTOM CREATIVE LEVERAGING

Custom creative aligning brand with a select CBC/ICI Radio-Canada program, runs in commercial time. Allows client brand to stand-out to targeted viewers by creating direct tie-in with program.​

​​Available on      ICI TÉLÉ      CBC​

BRANDED CONTENT

For CBC/ICI Radio-Canada to work in collaboration with advertiser and develop original content which will benefit from CBC/ICI Radio-Canada's extensive brand awareness while running on our platforms.​​

Available on      ICI TÉLÉ      ICI ARTV      ICI EXPLORA      CBC​

SPONSORSHIP

Sponsoring means associating your brand with a specific program.​

Available on      ICI TÉLÉ      ICI ARTV      ICI EXPLORA      ICI RDI      CBC      CBC NEWS NETWORK      DOCUMENTARY CHANNEL​

VIGNETTE

Create custom content for client brand to run in commercial time. Can take the form of short advertorials, infomercials, demonstrations or educational segments. The goal is to communicate the values of your brand in a simple, yet memorable way. ​​

​​Available on      ICI TÉLÉ      ICI ARTV      ICI EXPLORA      ICI RDI      CBC NEWS NETWORK      DOCUMENTARY CHANNEL      CBC​

PROMOTIONS - CONTESTS

Co-branded contest developed in collaboration with CBC/ICI Radio-Canada. Contest would be supported with broadcast, digital & social assets. Important to note, CBC/Radio-Canada does not file contests with the Regie. ​​

Available on      ICI TÉLÉ      ICI ARTV      ICI EXPLORA      CBC​

SPONSORED PROGRAMMING LINE-UP

This 15 or 30 second presentation consists of  custom creative that allows a sponsor to present the upcoming program line-up in a creative manner. Sponsorship could occur during daytime or primetime programming block. ​

​​Available on      ICI TÉLÉ      ICI ARTV      ICI EXPLORA      CBC​​

SIMULCAST

Simulcasts can be used to present an event on site in a reporting fashion. ​​

​​Available on      ICI TÉLÉ      

PRODUCT INTERGRATION/PLACEMENT

Opportunity for brands to be integrated into select CBC programs. Content Marketing to work with clients on product integration and product placement opportunities.​​​

​​Available on      ICI TÉLÉ      ICI ARTV      ICI EXPLORA           CBC​      ​

THE SUCCÈS D'ENTREPRISE DE CHEZ NOUS PROGRAM

​​Available on      ICI TÉLÉ      ICI RDI      

SECOND SCREEN

The second screen is companion digital content for television programs available on a mobile device and/or the Web. ICI Radio-Canada offers Internet users simultaneous digital content to enhance their TV viewing experience (e.g., quizzes, surveys, 360-degree camera, scoops, advertiser content).​

Disponible sur      ICI RADIO-CANADA.CA      ICI TOU.TV      ICI MUSIQUE           CBC.CA    ​​

CONTENT SPONSORSHIP

Content sponsorship allows you to associate your brand with specific content in our digital offerings.​

​​​Available on      ICI RADIO-CANADA.CA      ICI TOU.TV      MOBILE           CBC.CA      CBC MUSIC​    ​​

CONTEST

Contests are a great way to reach your target audience and to present a compelling promotional offer in partnership with CBC/Radio-Canada.​

​​Available on      ICI RADIO-CANADA.CA      ICI TOU.TV      MOBILE           CBC.CA      CBC MUSIC​    ​

BRANDED CONTENT

Possibility of producing and broadcasting brand content (video or other) in collaboration with ICI Radio-Canada and its digital services department, taking advantage of our high Web traffic and popular platforms.​​​​​

​​Available on      ICI RADIO-CANADA.CA      ICI TOU.TV      MOBILE           CBC.CA      CBC MUSIC​    ​

HOME PAGE TAKEOVER

This option consists of one or two web advertising formats (leaderboard, billboard and/or bigbox) and skin. As an advertiser, your brand will be prominently featured on the home page for a pre-determined period of time (generally, one day).​​

​​Available on      ICI RADIO-CANADA.CA      ICI TOU.TV      MOBILE           CBC.CA      CBC MUSIC​    ​

PARTNER SPACE

​​The partner space allows advertisers to broadcast value-added content in an integrated manner in a chosen environment. The space is designed according to the advertiser's image.​

​​Available on      ICI RADIO-CANADA.CA      ICI TOU.TV      MOBILE           CBC.CA      CBC MUSIC​    ​

GAMIFICATION

Interactive games, associated with the advertiser, strongly encourage Internet users to share and check content by offering a reward.​

​​Available on      ICI RADIO-CANADA.CA      ICI TOU.TV      MOBILE           CBC.CA      CBC MUSIC​    ​

MOBILE

Everything is possible: Leaderboad, splash, big box, splash, video…​​

​​Available on      ICI RADIO-CANADA.CA      ICI TOU.TV      MOBILE           CBC.CA      CBC MUSIC​    ​

THEMED PROJECTS

​​The advertiser takes part in a major themed project, carried out in partnership with ICI Radio-Canada. The brand can be integrated in a variety of formats.​

​​Available on      ICI RADIO-CANADA.CA      ICI TOU.TV      MOBILE